Toyota partners with Zach King

The Japanese automotive manufacturer was teamed up with digital creator Zach King by MN2S.

Content creator and internet personality Zach King has been partnered with automotive giant Toyota for a social media campaign centred around the company’s bZ4X all-electric SUV. In Zach’s sponsored Instagram story, which features the bZ4X in an Indiana Jones-themed backdrop, he details the benefits of the car while noting a connection with his Asian background. “Today we’re filming an adventure in this ancient temple, and the star of the day is the all-electric bZ4X, which is super-quiet, super-quick, and of course, super-good looking,” he says. “The great thing about partnering with the bZ4X is that I get to combine my Asian heritage with my favourite film genre of all time: action-adventure.”

Zach King is a prominent digital creator, filmmaker, and illusionist, famed for his “magic vines.” These short videos use ingenious visual effects and flawless edits to produce breathtaking illusions. He first gained attention on Vine and later expanded his audience by sharing his work on YouTube, TikTok, and Instagram. Known for his creative storytelling and skillful visual tricks, Zach has built a massive following across social media, which totals more than 100 million followers. His unique blend of humor, originality, and cinematic artistry has cemented his status as a leader in digital content creation and a role model for aspiring filmmakers worldwide.