How to promote your music in 2024 | MN2S

Independent artists now have more chances than ever to kickstart their careers without needing major labels or huge marketing budgets. While we’re seeing more unsigned artists making it big on their own, many talented newcomers are unsure where to start or how to promote their music effectively. That’s why we suggest teaming up with an experienced music PR agency like MN2S.

1. Work with a music PR agency

At MN2S, we create custom PR campaigns that highlight your unique sound and personality, showcasing what makes your music special and sharing your vision worldwide. Unlike many other music PR agencies, our team is part of a global music and talent agency with over 25 years of industry experience. With our deep expertise and extensive network, we can promote your music creatively, confidently, and effectively.

2. Sign up to artist services

The biggest music streaming services have websites designed specifically for musicians, making it a no-brainer to join if you’re releasing music. These platforms offer various features and advantages exclusive to artists who release music there.

For example, registering for Spotify for Artists gives you access to tools like adding a profile photo, creating playlists, editing your bio, viewing streaming metrics, and using Spotify’s “Artist’s Pick.” Other platforms also support their artists’ needs. If you haven’t already, sign up for Apple Music for Artists, Amazon Music for Artists, Deezer for Creators, and YouTube for Artists.

3. Build a website and mailing list

Creating a polished, professional website is essential for your online presence, but building a large and dedicated mailing list is even more important. Your website should include links to your music, bio, photos, tour dates, and a mailing list signup form. Email marketing lets you directly reach the people most likely to be interested in your music.

An email about your latest release or upcoming tour is much more likely to reach your fans than a social media post, which might be limited by the platform’s algorithms. When a fan gives you their email address, it means they want to hear from you.

4. Develop your social media presence

Developing your social media presence is crucial for promoting your music as an indie artist. Social media platforms provide a direct line to your audience, allowing you to share your music, updates, and personality in real-time. Consistent and engaging posts help you build a loyal fanbase, foster community, and increase your visibility. By leveraging platforms like Instagram, TikTok, Facebook, and Twitter, you can reach potential fans globally, collaborate with other artists, and engage with music influencers. A strong social media presence not only amplifies your reach but also provides valuable insights into your audience’s preferences, helping you tailor your content and grow your career effectively.

5. Get your music on playlists

Playlisting and streaming are essential in today’s music landscape. Hundreds of millions of listeners worldwide use playlists on platforms like Spotify, Apple Music, and Deezer, generating billions of streams. Getting your song featured on a popular playlist can help you gain thousands of streams, boosting your visibility and earning you royalties from platforms like Spotify. Music PR agencies like MN2S can help you get your music on the right playlists and get the exposure you deserve.

Find out more about what MN2S PR can do for you.

Find out more about what MN2S PR can do for you.

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