Her new track, ‘DRY’, will be available from Friday 15th November but can be pre-ordered now.
MN2S can announce that we are partnering with a truly unique independent artist. Multi-award-winning MAE M is as distinctive visually as she is musically, offering a deconstructed take on contemporary pop music that has drawn comparisons with the likes of Grimes and Poppy. Her new track, ‘DRY’, will be available from Friday 15th November but can be pre-ordered right now.
DRY’ will be MAE M’s sixth release, continuing a run of highly inventive, genre-smashing singles that manage to blend hypnotic, almost nursery-rhyme melodies with warped beats, eerie synths, and serrated guitars. These have all been accompanied by what MAE describes as “beautifully disturbing” visuals. The video for her debut, ‘Destructive Behaviour’, has received over 100,000 views to date and is full of horror-movie trippiness. The visuals accompanying subsequent tracks such as ‘YANDERE <3’ and ‘FRECKLS’ are equally intense, the perfect reflection of music that is constantly fidgeting, refusing to settle into a pigeonhole..
Such collaborations with directors and makeup artists have helped define MAE’s signature aesthetic. They’ve also led to her winning the Best Shock Award at the 2023 Europe Music Video Awards (for ‘Destructive Behaviour’) and the Best Art Music Video Award at the recent Munich Music Video Awards.
Currently based in Vienna, MAE M (aka Eva Andrea Michaela Muchitsch) hails from the small Austrian town of Feldkirchen where she was artistically encouraged by her parents from a young age. She immersed herself in classical music, learning to play several instruments and singing in an award-winning choir. It wasn’t until she was eight years old that Avril Lavigne reached her ears and she discovered the joys of pop.
Despite being a keen and talented singer, however, MAE didn’t consider music a career option until she spent some time in L.A. in 2014. Something clicked and she began writing and creating her own music, working with producers and performing live but not releasing anything. Yet.
While studying songwriting in Vienna, however, she met fellow musician and mixing engineer Max Stöger — with whom she’s worked ever since — and she finally began sharing her art with the world, gainingpraise for her ability to match “a modern sound with the pulse of the times”.
Now that MAE M is onboard with MN2S, we will be working closely with her to expand her social media reach and connect her unforgettable look and sound with an audience hungry for forward-thinking artists who skew the boundaries of pop culture. The digital age has empowered left-field independent talents such as MAE to build dedicated worldwide audiences without having to obey the gatekeepers of the traditional pop music industry.
As well as pre-saving ‘DRY’, you can enter MAE M’s world by following her on Instagram, Spotify, and YouTube.