Spotify hits over a million Indian users within week of launch

Streaming giant Spotify has made a long-awaited move into the Indian market.

Despite operating in many other territories for over a decade, subscription-based streaming service Spotify has only recently launched in India. In a huge success for the Swedish firm, they’ve confirmed that over one million Indian users have signed up within a week of launch.

Spotify offers a broad catalogue of local and international music at both free and paid-subscription tiers. Indian users can listen to the ad-funded tier for free, with the option of joining Spotify Premium, an ad-free experience that costs Rs 59 a month. Following a trend that’s been developing globally throughout the past decade, income from subscription-based audio streaming services tripled in India in 2017: Spotify’s move into the region is certain to boost these figures even further.

We have a good chance of being a very, very strong player in the Indian market.
Spotify CEO Daniel Ek

Spotify have reportedly redesigned their user experience for the Indian launch, with exclusive features such as city-based trending music playlists and multi-language music recommendations sitting alongside an expanded catalogue that includes Bollywood music and regional movie soundtracks. The service will be competing with a range of international players in the Indian market, including Apple Music, Amazon Music, Gaana and JioSaavn – a service that carries content distributed by MN2S.

As digital music distributors, we’re excited by Spotify’s move into India, a colossal and thriving market that has been underserved thus far by one of the major players in the battle for global streaming dominance. Dance music, and the culture of nightlife and festivals that surrounds it, has been gaining popularity within the country throughout the past decade: Spotify’s Indian expansion enables us to promote the music of our clients and explore more booking opportunities within the region as the demand for DJs and live performances continues to grow.

We believe our pursuit to constantly improve, while keeping our users at the heart of our innovation, will build a whole new generation of loyalists, positioning us to become the most preferred music streaming destination in India.
Amarjit Singh Batra, Spotify’s Managing Director India

MN2S Label Services department acts as distributor for over 250 independent labels.

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