DoorDash, a leader in on-demand delivery, has teamed up with legendary Hip-Hop artist Kurtis Blow to reintroduce his 1984 hit “Basketball” in a reimagined collaboration for the 2024 NBA season.
This partnership, facilitated by MN2S, celebrates DoorDash’s renewed alliance with both the NBA and WNBA and brings together the worlds of music, sports, and community in a campaign sure to resonate with basketball fans and Hip-Hop enthusiasts alike. DoorDash connects people with the best in their cities, making it easier to enjoy their favorite foods and discover new options within their communities. Beyond delivery, DoorDash engages with cultural moments that matter, bringing together food, music, and sports to enhance the community experience.
Kurtis Blow is a legendary Hip-Hop artist and cultural pioneer, best known for being the first rapper signed to a major label and for his 1984 hit “Basketball.” The song became an anthem for both basketball fans and Hip-Hop enthusiasts, blending his signature energetic style with a celebration of the sport. His work helped push Hip-Hop into mainstream culture, and his influence has remained strong across generations. Today, Blow continues to engage with music and community projects, making him a perfect partner for DoorDash’s NBA season campaign that celebrates sports and culture.
The new rendition of Basketball 2.0 has been produced by Grammy-winning producer Hit-Boy and features prominent female artist Lola Brooke, blending classic elements with fresh, modern beats and lyrics. NBA and New York Knicks stars Jalen Brunson and Josh Hart, along with WNBA legend Sue Bird, also make appearances in the commercial, connecting the music with today’s basketball icons and underscoring DoorDash’s commitment to celebrating contemporary culture.
The campaign aims to deepen fan engagement across platforms, launching exclusive content and visuals on DoorDash’s YouTube and Instagram channels. This modern adaptation of “Basketball” serves as both an homage to Hip-Hop and a high-energy celebration of the NBA, showcasing DoorDash as a bridge between fans and the culture they love. The video is available on DoorDash’s YouTube channel and will be promoted on their Instagram and other social media outlets.
As DoorDash continues to expand its partnerships and presence within the sports world, this collaboration with Kurtis Blow reinforces its commitment to cultural connectivity. The remix Basketball 2.0 will reach audiences who appreciate both the legacy of Hip-Hop and the excitement of basketball, further cementing DoorDash as a dynamic partner in sports and entertainment.