Retired German football star Philipp Lahm was teamed up with Crocs and Intersport by MN2S to promote
Crocs and Intersport have announced a new partnership with former German footballer Philipp Lahm to launch a youth-oriented campaign focused on sport, creativity, and self-expression. The collaboration aims to engage a new generation by combining Crocs’ casual footwear and INTERSPORT’s extensive retail reach with Lahm’s reputation as a respected leader in international football. The campaign highlights themes of individuality and everyday comfort in sport-inspired fashion, and the partnership is centred around a social media activation, including an Instagram Reel featuring Lahm, embedded below.
Philipp Lahm is a legendary German footballer known for his intelligence, precision, and leadership. Standing just 5’7″, he defied expectations to captain both Bayern Munich and the German national team, leading Germany to World Cup victory in 2014. Equally skilled at right-back and central midfield, Lahm was often dubbed the “Magic Dwarf” for his technical brilliance. Off the pitch, he’s a thoughtful voice in football governance and youth development. Since retiring in 2017, he’s stayed active as an author, tournament organizer, and advocate for clean sport.