In a media landscape where attention is everything, live events, whether in-person or online offer a powerful way for talent to directly connect with their audience, strengthen their personal brand, and secure meaningful press coverage.
At MN2S, we facilitate appearances that matter. Working hand-in-hand with event organisers, producers, and brands, we ensure our clients show up in the right places, in front of the right people, with the right story to support Strategic Event PR: Amplify Reach Through Appearances.
Whether it’s a thought-leadership webinar, a live performance, a brand launch or a red-carpet appearance, we manage the PR process from start to finish – maximising exposure before, during, and after the event.
VNCCII at Web Summit
A standout example of event-based PR in action is VNCCII’s visionary roundtable at Web Summit. The multi-talented artist and futurist led the session titled “Creating Our Transformative Abundant Future”, speaking to an audience of global tech leaders, digital creatives, and cultural pioneers. This is a fine example of Strategic Event PR: Amplify Reach Through Appearances.
This was more than just a round table, it was a prime opportunity to reach and resonate with VNCCII’s ideal audience. By discussing the future of AI, music, and the metaverse, she not only amplified her unique message but also positioned herself as a trusted voice at the forefront of cultural and technological change. Her appearance aligned perfectly with her wider PR strategy, reinforcing the core message of her creative mission: to build a harmonious global community through storytelling and innovation. As the RSA Journal notes, “At its core, the VNCCII project is an endeavour in creative leadership—one that seeks to activate a harmonious global community with the intention to drive forward our positive future through art.” VNCCII is available keynote speeches and speaking opportunities.
Elevating Talent Through Live Performances and Media Appearances
Live sessions and media appearances offer artists and influencers far more than just stage time, they’re powerful branding opportunities that deepen audience engagement and spark valuable press coverage. At MN2S, we help talent turn these moments into strategic wins that boost visibility and drive long-term growth. This is central to our approach in Strategic Event PR: Amplify Reach Through Appearances.
Melladaze: Live Performances, Shown On Tv.
A standout example of performance-based PR is our campaign with Melladaze, the breakout girl group from Little Mix: The Search. MN2S secured a series of high-impact broadcast appearances that perfectly aligned with their core fanbase and brand identity. This illustrates how Strategic Event PR: Amplify Reach Through Appearances.
Their performance on CBBC’s Saturday Mash-Up connected them with a young, loyal audience, while a vibrant set on The Six O’Clock Show in Ireland expanded their reach to regional television viewers. These placements were more than just airtime—they were central to a targeted PR strategy designed to generate buzz across traditional and digital media channels, demonstrating the power of Strategic Event PR to amplify reach through appearances.
Though the group has since disbanded, the campaign remains a textbook example of how music PR strategy can transform live appearances into long-lasting audience engagement and media traction.
Amber Donoso: Music, Fashion, and Cross-Platform Visibility
Another strong example is Amber Donoso, who used her Courtyard Studios performance as the foundation for a wider PR campaign. The session delivered more than just musical content—it generated highly shareable assets, extended her brand across social platforms, and caught the attention of key media outlets, consistent with Strategic Event PR: Amplify Reach Through Appearances.
Amber’s presence at high-profile events like the Urban Music Awards and Gymshark’s flagship launch further amplified her story. These appearances positioned her at the intersection of music, fashion, and lifestyle—strengthening her image and appeal across multiple audiences.