Bars and Melody launch SADBOI store | News | PR | MN2S

The hugely popular duo and former Britain’s Got Talent contestants have launched a new brand, fashion collection and store in celebration of their latest album release.

Bars and Melody have launched a brand new online store, featuring a broad collection of high-quality merchandise based around a signature black and red colourway and unique logo. Not only offering hoodies, t-shirts, hats, wristbands and stickers, the collection is also helping fans protect themselves with a custom SADBOI face mask. Since opening in early May, the SADBOI store’s Instagram page has already accumulated close to 10,000 followers. Bars and Melody’s latest album SADBOI is available now worldwide and features their latest single “Ain’t Got You”. The pair recently appeared on CBBC’s Newsround to share songwriting tips with fans.

“This is just the beginning of something new for us, it’s a new project. This isn’t just merch, it’s a brand.”

Bars and Melody on the SADBOI collection

Check out the SADBOI store and Instagram page.

When they first rose to national attention, Charlie Lenehan and Leondre Devries were only in their early teens, but their age didn’t stop them from captivating an entire television audience with just one song. Their debut performance on Britain’s Got Talent led music industry legend Simon Cowell to predict massive success for the duo, and that prediction has become a reality in the years since they first appeared on our screens. Now with a worldwide fanbase that includes 3.4 million YouTube subscribers, 1.3 million Instagram followers, 1.1 million Facebook fans (and a staggering 200 million views on their original Golden Buzzer performance) Bars and Melody have become a global pop phenomenon.

Listen to SADBOI on Spotify and Apple Music.

For more information about this campaign or to speak to a member of our PR team, get in touch.

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