Whether you’re an artist, spokesperson, or behind-the-scenes talent, being interviewed by the media is an opportunity to communicate your message clearly and confidently. It’s also a chance to shape how you’re perceived by a wider audience. The most effective interviews feel natural, but they don’t happen by accident: they’re the result of thoughtful preparation.
Here’s a guide to help you approach interviews with clarity and professionalism, while still allowing your personality to come through.
Clarify your message
Before the interview, take some time to define what you want to communicate. Most people have one or two key points they’d like to highlight — perhaps you’re promoting a release, clarifying a recent announcement, or sharing part of your story. Identify the main message you want the audience to take away, and make sure everything else you say supports or complements it. You don’t need to memorize talking points, but you should be clear on your priorities. This will help you stay focused during the conversation.
Understand the platform and the audience
Every outlet has its own tone, format, and audience. Research the platform in advance — is it geared toward industry professionals, a general audience, or fans? Does the interviewer tend to ask technical questions, or are they more interested in personality and backstory? Listen to or read a few recent interviews from the same outlet. This gives you a better sense of what to expect and how to tailor your answers without compromising authenticity.
Practice with intention
It’s worth rehearsing common questions out loud. This isn’t about memorizing answers, but about becoming comfortable with how you naturally speak when asked about your work, your background, or your creative process. If possible, have someone ask you practice questions, or record yourself and listen back. Pay attention to pacing, clarity, and whether you’re getting to the point efficiently. You’ll likely notice areas where you tend to ramble or over-explain: becoming aware of these habits can help you manage them.
Keep it clear and concise
Most interviews, especially for broadcast or print, rely on clear, quotable responses. You don’t need to rush or simplify too much, but it’s helpful to speak in complete thoughts and avoid going off on long tangents. The goal is to be understood — not just by the interviewer, but by the audience who will eventually hear or read your words. Try to avoid jargon or overly technical language unless you’re sure the audience will understand it. When in doubt, explain things the way you would to a smart listener who isn’t deeply involved in your field.
Dress and present appropriately
If the interview is on camera – whether live or pre-recorded – what you wear and how you carry yourself will factor into how you’re perceived. You don’t have to be overly styled or formal, but you should look prepared and put-together. Even for remote interviews, presentation matters. Choose a quiet, well-lit space, dress professionally from the waist up, and make sure your tech setup is working properly.
Be ready for unpredictable questions
While many interviews will stay within expected territory, it’s always possible you’ll be asked something unexpected, or something you’d rather not answer. If this happens, stay calm. It’s entirely acceptable to pause, clarify, or redirect. If a question feels too personal or off-topic, you can say, “That’s not something I’m ready to discuss right now,” and then return to one of your key messages. Interviewers understand boundaries and setting them respectfully reinforces that you take the process seriously.
Avoid oversharing
There’s a difference between being open and being unfiltered. In public-facing interviews, everything you say is on the record, even in a casual setting. Before you share a personal detail or make a strong statement, ask yourself whether you’d be comfortable seeing it pulled out of context. Honesty and vulnerability can be powerful, but they should be intentional. Think carefully about what you’re sharing and why it matters.
Follow up and share thoughtfully
Once the interview is completed and published, it’s good practice to thank the interviewer or outlet. A brief message shows professionalism and helps build long-term relationships with media contacts. If the content aligns with your message, share it through your own channels. Tag the publication or host and consider adding a short caption that reinforces your core message. This not only increases visibility but also helps shape how the piece is received by your audience.
Media interviews are a valuable opportunity to share your story, clarify your goals, and connect with a broader audience. With some preparation, a clear sense of purpose, and a calm, focused presence, you can ensure your interviews reflect who you are — and what you stand for — in the best possible light.