Musiio CEO Hazel Savage spoke with Karl Fowlkes about the growing significance of artificial intelligence in music.
British-run, Singapore-based music tech operation Musiio builds AI software that has revolutionised the way the music industry scans, tags and categorizes music. Their software can scan 83 days’ worth of music in just 4 hours, providing crucial data on genre, BPM, tonality, mood and more. Musiio was co-founded by Hazel Savage, who is now the company’s CEO. Hazel has spent 15 years in the music industry working for major players such as Shazam, Pandora and UMG before moving into entrepreneurship and founding her own business. Since launching Musiio in 2018, she has risen up to be a leading female CEO operating in two historically male-dominated industries: technology and music.
Hazel Savage spoke with Karl Fowlkes about the abundant potential of artificial intelligence to transform the music industry. She elaborated on how Musiio’s clients utilise their software while discussing the importance of AI in assisting with music discovery for casual listeners: “Many people consider music discovery today as checking their discovery playlist. Our playlisting technology listens to the last 100 tracks you have listened to, and creates a sonic profile based on your preferences. Maybe you like male vocalists 40% of the time, female artists 35% of the time and 25% of the time instrumental. And you are into downtempo and lo-fi hip hop but our AI can recognize that the beat patterns you like have a certain intonation or samples from old jazz records. The AI is able to pick up on things you don’t even know about yourself, then scan the multi-million track database and serve you with the closest matches.”
“The music industry is constantly evolving and there are those who will always be in favour of doing things how they’ve always been done and those who will embrace new technologies. […] The best creatives in the world are not challenged or fearful of being replaced by technology, they find ways of using technology to be creative.”Hazel Savage