Hazel Savage, CEO and co-founder of Musiio, sat down with Pollstar to discuss the technology behind their revolutionary music AI software and its potential applications for organisations working in live music.
Hazel spoke with Pollstar as part of a profile entitled “Ready For The Return Of Live With The Help Of AI”. After the way that Musiio’s advanced AI system works, she remarked on how the software can be used by companies working in live events to offer highly personalised recommendations: “We have had companies use Musiio’s technology to be able to generate more keywords and tags either on specific artists or specific concerts they’re putting on. It helps them build a data set that lets them market to other customers for different live events.”
Hazel also offered a perspective on how Musiio’s software can be used by new companies within the event live-streaming space to identify and categorise their content: “”If a video streaming service has 10 million daily unique watches, how do you create a unique offering and place it in front of viewers? How do you know what’s happening on every channel? You can automate a large part of that content identification using artificial intelligence.” Pollstar observed that thanks to the broad and powerful functionality of their software, Musiio are uniquely positioned to “help the live industry” face “its biggest economic challenge yet” as it recovers from the disruption caused by the coronavirus pandemic.