Social media is the most powerful tool for any musician, artist, producer or DJ hoping to connect with new audiences and build a fanbase. Here’s our top five tips for artists working on their social media game.
1. Use TikTok
TikTok is quickly overtaking other music discovery platforms as the most influential platform for new music discovery. Get a TikTok account to join in on the fun. Film anything and anything on TikTok, such as the ridiculous but amusing things that occur during the rehearsals for your concert. Don’t, however, count on your song getting found and going viral. Why not use your song in your own TikToks to make your own trend? Try not to get caught up in the number of likes and shares and instead, just have fun with it. The focus of TikTok is on original, engaging content.
2. Engage with your fans
So your fans are hitting you up and complimenting your outfit? Nice! Push aside any sentiments of embarrassment and respond. Even if it’s through screens, genuinely connecting with your followers rather than just appreciating their remarks might help you establish a strong relationship. You’ll acquire more likes and followers the more you interact. Twitter is a particularly helpful platform for you and your followers to discuss anything that interests you. Additionally, be careful to respond to inquiries because doing so improves your algorithm.
3. Use the right platforms
So which platforms should you be on, as an artist trying to reach new audiences? All of them! It’s beneficial to have a presence on all major social media platforms so that followers can always discover you on the platform of their choosing. However, as alluring as it may be to schedule the same posts across all of your social media platforms, their algorithms won’t appreciate it. For instance, creating a Reel from scratch on Instagram rather than using an Instagram Reel with a TikTok watermark would perform better. Additionally, compared to images or text, video posts have much higher engagement.
4. Be authentic
Sharing on social media involves discussing the history of your music. So feel free to share anything, music-related or not. A few off-topic posts will demonstrate your interests extend beyond streams. You can express your gratitude to your supporters in as much detail as you feel comfortable with. For instance, Facebook is a logical location for more emotive content. A terrific approach to reveal the person behind the music is through vlogs. More than just a picture, people will be able to engage with you on a much deeper level thanks to your voice and thoughts. Show your everyday life away from music, share tales about how the band formed, discuss the inspiration for your songs, or do a Q&A.
5. Know your analytics
Watch your data to see when engagement is at its highest. When is the ideal time of day to post? What types of posts were successful? Learn from each accomplishment and recreate it in fresh, captivating ways. Social media networks like it when you use any new features that have been included since the most recent upgrade. The algorithm appreciates it. The benefit? improved exposure Post a variety of posts, continually checking your analytics to discover which ones reached the most people when. You can develop a strategy for subsequent articles based on what your fans respond well to after you know what they like.