Social Media is one of the most effective tools for promotion and marketing in the internet era. Every brand, from Atlantic Records to Zildjian Cymbals, has their own social media page on Facebook, Instagram and Twitter, and the same goes for most musicians and DJs, too. If you are an artist, social media is one of the most efficient and cost-effective ways to get yourself noticed and keep people updated with your new releases and live shows.
Not many musicians and DJs can get away without having a dedicated social media account, and unless you’re an established artist of Beyonce-level fame, you’re going to need to manage your online presence in order to stay relevant and keep fans updated. For many artists, this isn’t at the top of their to-do list: musicians and DJs are busy enough honing their creative talents, doing what they do best. For this reason, artists often engage the services of social media managers like those at MN2S. These web-savvy experts optimise profiles, increase following, and keep channels updated with fresh and exciting content, ensuring that artists and DJs can focus on their creative pursuits – safe in the knowledge that their online presence is being handled by a dedicated professional.
There are so many ways that an effective social media strategy can help you as an artist: keep reading for our top three.
Increase Awareness
This is the single most important reason that any musician or DJ should use social media. Promoting your music, growing your fanbase and increasing your following are fundamental building blocks of any marketing strategy or promotional campaign. Social media can help you shape the public’s idea of who you are and what you’re about, projecting an image that will stick in people’s minds and influence their future decisions: whether they tell their friend about you, whether they listen to your music, and whether they come to your show.
Facebook is useful for bigger announcements, like a tour or a new release, whereas Instagram and Twitter are perfect for smaller, daily updates that maintain awareness and keep things current. It’s important that people are always aware of your next move, and are kept updated on not only your career, but some aspects of your personal life too. That brings us neatly to our next point.
Connect To Your Fans
Sure – social media may be a useful way to announce your next album, but it’s also much more than that. It’s one of the most effective and direct ways of connecting to your fanbase. Your online presence should bridge the divide between you and your fans, humanising you and making you relatable to them as people. Social media can help fans feel like they know you, like they understand who you are – and as an artist, that’s highly important. More than just a news bulletin, a carefully managed Instagram page can be an extension of your art and your personality, and a regularly-updated Twitter page can be a window into your mind. For devoted fans, there’s nothing more valuable.
Boost Your Career
Let’s face it: social media is marketing and promotion, and marketing and promotion aims to increase sales and make money. A successful social media campaign can do a lot of great things, but it’s primary function is to help to sell gig tickets, albums, and merchandise. Engagement on Facebook, Twitter and Instagram will direct more people to listen to your music, boosting streaming counts and expanding your following as a whole. This will undoubtedly give your career the boost it needs to send you to the next level.