MN2S partnered the renowned British fashion designer with Asda Opticians to take part in a series of appearances promoting the cause of sustainable fashion.

ASDA Opticians has discovered that 86% of Brits are unaware that almost everything we wear contains traces of plastic. The supermarket giant were looking for an expert on sustainable fashion to talk about the recent research and about their new BioEyes frames. MN2S paired fashion designer and influencer Henry Holland to help promote their message, appearing across a range of radio and TV spots to discuss the often-ignored issue of plastic content in clothing and glasses.

Our research revealed that 2 in 5 Brits don’t recycle their glasses, despite most pairs being made from plastic.

Asda Opticians

LISTEN TO HENRY HOLLAND DISCUSS THE ISSUE OF PLASTIC IN CLOTHING ON BBC RADIO FOUR

“Sustainable living is such an important topic at the moment. Henry Holland has created a variety of sustainable ranges recently, making him the perfect spokesperson to talk about this recent research. ASDA Opticians and Henry Holland were the perfect partnership and brilliant to work with!”

Natasha Hill, Senior Talent Agent

To find out more about this campaign or speak to one of our talent agents, please get in touch.

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