Britain’s favourite baker Nadiya Hussain has teamed up with cosmetics giant The Body Shop to host a Zoom cook-along in aid of charitable causes.

Nadiya Hussain was partnered with The Body Shop by MN2S to put together a digital campaign in support of End Youth Homelessness, an initiative that works with a collective of UK-wide charities seeking to tackle youth homelessness and give young people a brighter future. Between 13th October 2020 and the end of the year, The Body Shop pledged to donate 2p from every transaction to EYH, helping young people find a way out of homelessness and supporting them in their search to find security and safety in their accommodation and beyond.

Nadiya was asked by The Body Shop to host a live Zoom cook-along, which featured the talented baker demonstrating how to put together a delectable vegan cheesecake inspired by two of The Body Shop’s seasonal scents. During the cook-along, Nadiya was joined by a representative of EYH in order to spread the word and share an important message about the work that they’re doing. In addition to her live cook-along, Nadiya posted across her Instagram feed and shared a story, along with two tweets that reached hundreds of thousands, providing a serious boost to the Body Shop’s brand and their efforts to combat youth homelessness.

“Earlier this month, I teamed up with @thebodyshop to host a virtual cook-along, creating a vegan cheesecake inspired by this year’s limited edition seasonal scents, Festive Berry and Warm Vanilla.”

Nadiya Hussain

For more information about this campaign or to speak to one of our talent agents, get in touch.

MN2S represents Nadiya Hussain and 7999 other Talent. View artist bio

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