Nora En Pure, a Swiss-South African DJ and producer, has established her ‘Purified’ brand as a significant entity within the deep house and melodic dance music scenes. After gaining international traction with her single ‘Saltwater’ in 2012, Nora En Pure established her unique melodic deep house sound. The track, which featured elements from Spandau Ballet’s ‘True,’ was notably included in the Buddha Bar XIV compilation the same year. This success was followed by her 2013 single ‘Come With Me,’ which achieved significant success by remaining in Beatport’s Top 100 download list for over seven months.
These releases further cemented her reputation within the deep house and melodic dance music scenes. In 2019, Nora En Pure significantly expanded her brand by launching her own record label, Purified Records, creating a platform for her distinctive sound and emerging talent. The same year, her popular radio show, ‘Purified Radio,’ began airing on SiriusXM Chill satellite radio and became available as a widely listened podcast, earning a nomination for Best Radio/Podcast in the 2019 IDMA Awards. Her consistent impact on the electronic music landscape has been recognized by DJ Mag, where she has been ranked among the Top 100 DJs for multiple consecutive years, including 73rd in 2020, 59th in 2021, and 57th in 2022.
Continuing her remarkable ascent, Nora En Pure reached 53rd place in DJ Mags Top 100 DJs in 2023, solidifying her position as 6th among female DJs globally. She continued to headline major festivals, performing at Coachella in 2023 and Tomorrowland in 2024. Underscoring the sustained success of her media ventures, ‘Purified Radio’ celebrated its 400th episode in April 2024. Through her consistent releases, high-profile performances, and influential ‘Purified’ brand, Nora En Pure remains a significant and bookable force in the deep house and melodic dance music genres.