Robbie Rivera is a Puerto Rican house music producer and DJ, recognized for his extensive catalog of original productions and remixes, ranging from tribal to progressive house, and incorporating garage and Latin elements.
Robbie Rivera has an extensive partnership with Armada Music, a prominent dance music label, and has released various tracks through them, including 'Your Silent Face' by Robbie Rivera vs New Order. This collaboration highlights his established position within the dance music industry.
Robbie Rivera collaborated with Robot Sunrise for SPIN Records' first-ever release, providing a remix titled 'London Public WiFi (Robbie Rivera Remix)'. This marked their second collaboration in 2024.
Novation Holdings launched Juicy Music Group in collaboration with Robbie Rivera. This partnership aims to expand the Juicy Music label, combining Novation Holdings' resources with Rivera's expertise as a musical artist, producer, and DJ.
In 2008, Robbie Rivera collaborated with Armani Exchange, mixing an album titled 'Twilight' specifically for the brand's stores.
Robbie Rivera has worked with and had tracks released on various labels, including Defected.
Robbie Rivera has worked with and had tracks released on various labels, including Serious.
Robbie Rivera has worked with and had tracks released on various labels, including Azuli.
Robbie Rivera has worked with and had tracks released on various labels, including Duty Free.
Robbie Rivera has released music on the Virgin Records label.
Robbie Rivera has released music on the EMI label.
Roberto “Robbie” Rivera was born in 1973 in San Juan, Puerto Rico. His early career began with a passion for freestyle and Eurobeat music, prompting him to learn DJing techniques using two turntables. He performed at various events, including weddings and school parties, eventually progressing to nightclubs by age 16. Following high school, Rivera pursued formal education in music production at The Art Institute of Fort Lauderdale, where he gained proficiency in digital audio tools like Pro Tools. During this period, he released his first record, “El Sorullo,” a Latin house track which gained popularity in New York City and Miami, marking the true start of his professional career.
Rivera’s prominence grew significantly in 2000 with his track “Bang,” which reached number 9 on the United Kingdom dance chart. This track was featured on several dance compilation albums and was prominently used during the 2000 Sydney Olympics. Its success led to appearances on television shows such as *Top of the Pops* and MTV. Rivera established his own label, Juicy Records, and produced mix CDs for various entities including Max Music and Filtered. His debut album, *Do You Want More?*, released through Ultra Records and Independence in France, featured the single “Which Way You’re Going,” which peaked at number one on the U.S. Hot Dance Club Songs chart. This track, inspired by Coldplay’s “Clocks,” was developed in early 2003 through collaboration with lyricist Ned Bigham, Jean-Jacques Smoothie, and Timo Maas. In the same year, he released “Girlfriend” with Justine Suissa on vocals.
Since 2007, Rivera’s “Juicy Show” has been broadcast weekly on XM Satellite Radio (now Sirius XM Radio) in the United States and Canada, and is now syndicated globally across various radio stations. In 2008, he partnered with Armani Exchange to mix the album *Twilight*. His Juicy-themed DJ shows, particularly Juicy Beach at Nikki Beach Club in South Beach, Miami, during the Winter Music Conference, attract thousands of attendees annually. Rivera also collaborated with Wynter Gordon on her debut album *With The Music I Die*, appearing as the featured producer on the track “In The Morning.” In 2009, *DJ Magazine* ranked Rivera at number 95 in their annual Top 100 DJ Poll.
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