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38 Special

38 Special has maintained a dynamic presence in rock music for decades, consistently delivering their signature blend of Southern and arena rock...

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Past Works

2015

Debut Breakthrough

Early breakthrough moment that first put 38 Special on the map with audiences and industry press alike.

DIRECT EXPERIENCE
2018–Present

Major Milestone

Sustained growth across live performances, media appearances and high-profile collaborations.

BRAND PARTNERSHIPS
2020–2022

Notable Collaboration

Expanded reach through a standout partnership and crossover project with global visibility.

BRAND PARTNERSHIPS

About

38 Special has maintained a dynamic presence in rock music for decades, consistently delivering their signature blend of Southern and arena rock to audiences globally, and releasing their first studio album in over twenty years in 2025. After a pivotal musical shift in the early 1980s, 38 Special achieved significant chart success, transitioning from their Southern rock roots to an accessible, guitar-driven arena rock sound. The band, formed in 1974, signed with A&M Records, releasing their self-titled debut album in May 1977, followed by Special Delivery in March 1978. Their evolving sound, championed by Don Barnes on lead vocals and frequent songwriting collaborations with Jim Peterik, produced a string of hit singles including ‘Hold On Loosely’ (1981) and ‘Caught Up in You’ (1982), which achieved significant chart success on the Billboard Hot 100 and peaked at #1 on the Billboard Rock Tracks chart.

In 2013, Donnie Van Zant retired from touring, leaving Don Barnes as the primary leader, who continued to guide the band through ongoing performances. The group recently announced their highly anticipated new studio album, Milestone, set for release in 2025, marking their first new studio material in over two decades. This release will coincide with a major ’50 Year Legacy Tour,’ celebrating their enduring presence and impact on rock music.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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