Nominated as an Artist of Tomorrow by the Grammys by Hillary Scott in 2016, Bailey Bryan subsequently signed a significant publishing deal, relocating to Nashville to advance her burgeoning career. In 2017, Bryan released her debut single, ‘Own It,’ which quickly ascended to number 60 on the U.S. Country Airplay chart, showcasing her early impact in the genre. This success was followed by the release of her debut extended play, ‘So Far,’ in April 2017.
Her acclaimed ‘Perspective’ EP, released in October 2019, featured five distinct singles and was accompanied by a visually striking music video for ‘Where We Started,’ starring television personality Mike Johnson, significantly amplifying its reach. Throughout this period, Bryan captivated live audiences across the country, performing as a supporting artist on tours with prominent acts such as Kane Brown, Dan + Shay, and Kelsea Ballerini. The year 2020 marked a significant artistic evolution for Bryan. In June 2020, she released the single ‘play w/ me’ and simultaneously embarked on a pivotal redefinition of her artistic identity, officially branding her genre-blending music as SBB (‘Sensitive Bad Bitches’).
This shift signaled a distinct creative move towards an R&B/pop sound, showcasing her versatile and evolving style. This new direction was powerfully introduced with the lead single ‘Fresh Start,’ released in December 2020, from an eagerly anticipated upcoming project. Demonstrating a proactive approach to consistent engagement with her fanbase and a commitment to ongoing new material, Bryan announced plans to release a new track monthly following the debut of ‘Fresh Start.’ Her music continues to seamlessly draw from a mix of pop, R&B, country, and hip-hop, offering a dynamic and versatile artistic style well-suited for diverse brand collaborations and projects within the industry.