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Cali Swag District

Cali Swag District gained widespread recognition for their platinum-selling single "Teach Me How to Dougie" and its associated dance phenomenon.

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Past Works

Newport Beach Realtor

Cali Swag District was featured in a music video to market a multi-million dollar home in Newport Beach, collaborating with social media influencers for a marketing campaign.

BRAND PARTNERSHIPS
2009

Formed in Inglewood, California

MILESTONE
2010

Released debut single "Teach Me How to Dougie"

MILESTONE
2010

"Teach Me How to Dougie" peaked at number 28 on the US Billboard Hot 100

MILESTONE
2010

"Teach Me How to Dougie" certified double platinum by the RIAA

MILESTONE
2011

Released debut album "The Kickback"

MILESTONE
2011

"The Kickback" peaked at 35 on US R&B charts and 21 on US Rap charts

MILESTONE
2011

Released mixtape "Deeper Than the Dougie"

MILESTONE
2012

Released mixtape "Rns: D&G Lyfestyle Mixtape"

MILESTONE
2012

Released mixtape "Fast Lyfe in Slow Motion"

MILESTONE
2014

Released mixtape "The District"

MILESTONE

About

Cali Swag District was an American hip hop group formed in Inglewood, California, in 2009. The group was founded by former Death Row Records artist Big Wy and Dairold Potts. The members included M-Bone (Montae Talbert), JayAre (Cahron Childs), OFB Yung, and Smoove da General. Their career began to take off after signing with Capitol Records.

In 2010, Cali Swag District released their debut single, “Teach Me How to Dougie,” which became a significant commercial success. The song achieved twenty-eight on the US Billboard Hot 100 chart, nine on the Hot R&B/Hip-Hop Songs chart, and six on the Rap Songs chart. The single was certified double platinum by the Recording Industry Association of America (RIAA). The accompanying dance, the “Dougie,” became a cultural phenomenon, contributing to the song’s popularity. Following this success, their debut album, “The Kickback,” was released in 2011 through Sphinx Music Entertainment/319 Music Group, distributed by Sony/RED.

The group faced challenges with the passing of two members. Montae Talbert, known as M-Bone, died in a drive-by shooting in Inglewood in May 2011 at the age of 22. Three years later, in June 2014, Cahron Childs, known as JayAre, passed away at 25 due to complications from sickle cell anemia, experiencing cardiac arrest after a seizure. Despite these losses, the group continued to release music, including mixtapes such as “Deeper Than the Dougie” (2011), “Rns: D&G Lyfestyle Mixtape” (2012), “Fast Lyfe in Slow Motion” (2012), and “The District” (2014).

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  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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