Cloud Cult is an indie rock band recognized for their environmentally conscious approach to music production and their visually artistic live performances. After their 2003 album ‘They Live on the Sun’ reached number one on college radio charts nationwide, Cloud Cult established itself as an innovative, environmentally conscious force in independent music. Led by singer-songwriter Craig Minowa, the band has consistently self-published, rejecting traditional record label offers since its inception. This commitment led Minowa to found Earthology Records in 1997 from his organic farm; a non-profit powered by geothermal energy, utilizing recycled materials, and dedicating all profits to environmental charities.
Early live performances uniquely integrated live painting by Connie Minowa and Scott West, with artworks auctioned post-show. Following a profound personal loss in 2002, Minowa channeled his grief into the songwriting for ‘They Live on the Sun’, which solidified their independent success. The band further demonstrates its commitment by touring in a biodiesel van. Cloud Cult continued to build on this critical momentum, expanding its lineup in 2004 with the addition of Mara Stemm on bass.
Cloud Cult also received a star on the iconic First Avenue nightclub mural in Minneapolis, acknowledging significant contributions to local culture. Cloud Cults dedication to artistic integrity and environmental advocacy remains central. In 2022, they released the album ‘Metamorphosis’, continuing their tradition of self-produced, impactful music. Their highly anticipated album ‘Alchemy Creek’ is slated for release on August 8, 2024, promising new contributions to their acclaimed discography.