Flavour

Chinedu Okoli, born on November 23, 1983, in Enugu, Enugu State, Nigeria, and originally from Umunze, Anambra State, began his musical journey at 13 as a drummer for a local church choir in Enugu. His talent was recognized by Chris I. Ordor, CEO of SoundCity Communications, who provided him with an educational scholarship to study music. After three years, Flavour transitioned from drums to keyboards in 1999, also providing backup vocals for other musicians at SoundCity. This early immersion in music provided him with a foundational understanding of instrumental performance and music production.

Flavour formally entered the Nigerian music scene at 19 as a drummer and pianist for an Enugu-based band. His public performances, particularly at City Centre, Enugu, fueled his ambition. His educational background enabled him to learn music production from Dekumzy, Isi Charles, and Nnachie. His debut album, “N’abania,” was released in 2008 through Obaino Music, gaining regional recognition in Eastern Nigeria. The album featured a collaboration with Mr Raw on the lead single “N’abania,” recorded at Kingsley Ogoro’s studio in Lagos.

His second studio album, “Uplifted,” released in 2010, achieved broader national and international success, distributed by Lolhiphop Records in South Africa due to demand. Hit singles from this album included “Nwa Baby (Ashawo Remix),” “Adamma,” and “Oyi Remix” featuring Tiwa Savage. This album established Flavour as a prominent artist in Africa, leading to numerous concert and event bookings. Subsequent albums such as “Blessed” (2012), “Thankful” (2014), “Ijele – The Traveler” (2017), and “Flavour of Africa” (2020) continued to build on his success, showcasing collaborations with artists like Chidinma, Wande Coal, Yemi Alade, and Umu Obiligbo.