Flo, a British girl group, has rapidly established itself as a leading voice in contemporary R&B, garnering significant industry recognition and a dedicated global fanbase since their formation in 2019. After gaining significant traction with their debut single ‘Cardboard Box’ in March 2022, British girl group Flo rapidly established themselves as a leading voice in contemporary R&B. Comprised of members Jorja Douglas, Stella Quaresma, and Renée Downer, the group officially formed in 2019 and signed with Island Records in 2022. ‘Cardboard Box’ quickly achieved viral popularity across social media and earned a silver certification from the British Phonographic Industry (BPI).
survey and winning the Brit Award for Rising Star, making them the first female group to win both prestigious accolades in the same year. Flo’s career progression accelerated into 2023 with their feature on Stormzy’s ‘Hide & Seek’ remix in January. This was swiftly followed by a high-profile collaboration with legendary artist Missy Elliott on the track ‘Fly Girl’ in March 2023, further solidifying their influence within the R&B landscape. Demonstrating their growing global fanbase, the group embarked on their sold-out ‘Flo Live’ concert tour across North America and Europe in March 2023.
This landmark release solidified their position as a dominant force in contemporary R&B. Flo’s burgeoning recognition has been highlighted through multiple BET Awards and Soul Train Awards nominations. Further acknowledging their impact and influence on the global stage, Flo was named to Forbes’ prestigious 30 Under 30 Europe list in April 2024, cementing their status as a formidable and marketable force in the music industry. The group continues to build upon their rapidly expanding discography and acclaimed live performances, positioning themselves for continued international success.