Itzy is a prominent South Korean girl group known for their ‘teen crush’ concept, consistently delivering chart-topping music, and engaging in diverse brand partnerships. After debuting on February 12, 2019, with the single album ‘It’z Different’ and its lead single ‘Dalla Dalla,’ Itzy quickly established themselves as a formidable force in K-pop. ‘Dalla Dalla’ achieved significant commercial success, peaking at number two on South Korea’s Circle Digital Chart and setting a new record for views by a K-pop debut music video within 24 hours. This immediate impact led to Itzy becoming the fastest girl group to secure a music-show win.
Their expansion into the Japanese market deepened with their first Japanese studio album, ‘Ringo,’ released in 2023, which charted successfully in Japan. In 2024, Itzy unveiled their eighth EP, ‘Born to Be,’ featuring individual member solo tracks, and embarked on the expansive ‘Born to Be World Tour,’ reaching fans across 28 regions worldwide. The same year saw the release of their ninth EP, ‘Gold,’ marking their seventh appearance on the highly competitive Billboard 200 chart. Maintaining their impressive productivity and global engagement, Itzy released their tenth EP, ‘Girls Will Be Girls,’ in 2025, alongside their second Japanese studio album, ‘Collector.’ Demonstrating their collective commitment to their sustained success, all five members renewed their contracts with JYP Entertainment in September 2025, ensuring their continued trajectory as a leading force in the global music industry.