Korea 
Hayley McQueen partnered with J.P. Morgan for J.P. Morgan International Cricket Cup
4 years ago
Itzy is a prominent South Korean girl group known for their 'teen crush' concept, consistently delivering chart-topping music, and engaging in diverse brand partnerships.
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Request A ShowAs part of FC Barcelona's 2025 Asia Tour, Itzy teamed up with Spotify for a localized campaign that put Korean creativity front and center.
Itzy endorsed KIA Soul in 2019.
Itzy endorsed MAC Cosmetics in 2019.
Itzy partnered with Vogue Korea in 2019.
Itzy endorsed ANDAR Korea in 2019.
Itzy partnered with Louis Vuitton in 2019.
Itzy endorsed Lotte Duty Free in 2019.
Itzy partnered with Shopee Thailand in 2019.
ITZY's Yeji has been named the Korea brand ambassador for the French luxury brand Roger Vivier, partnering for upcoming projects and exclusive collaborations.
K-pop groups Stray Kids and Itzy collaborated with Coca-Cola to deepen its engagement with the South Korean music fandom and young global audiences.
ITZY's Yeji, Lia, Ryujin, Chaeryeong and Yuna discussed their latest capsule collection with Charles & Keith, which was their second collaboration.
Casio announced ITZY as the G-SHOCK Brand Ambassador, presenting a new partnership with the five-member South Korean girl group.
CU launched collaboration products "Twinzikarong" and "Twinzikeli" in line with the comeback schedule of the idol group ITZY.
Itzy collaborated with Line Friends to create a series of character dolls called "WDZY," each representing a member of the group.
Itzy was named global spokesmodels for Maybelline New York, becoming the first Korean artists to hold the position.
The group endorsed the South Korean contact lens brand Claren.
Itzy promoted Pokémon Legends: Arceus and the Pokémon Card Game, followed by Pokémon Unite.
The group participated in the Adidas Members Week at the Adidas Hongdae Center.
Itzy modeled for H&M's Spring/Summer campaign.
Itzy was named brand ambassadors for Bench.
Itzy endorsed the mobile game Mobile Legends: Bang Bang.
Itzy appeared in a television commercial for Mega MGC Coffee.
Itzy, a South Korean girl group formed by JYP Entertainment, debuted on February 12, 2019, with the single album “It’z Different” and its lead single “Dalla Dalla.” The group comprises five members: Yeji, Lia, Ryujin, Chaeryeong, and Yuna. Prior to their official debut, individual members gained exposure through various industry activities; Chaeryeong participated in JYP’s survival show “Sixteen,” while Ryujin and Yuna appeared in BTS’s “Love Yourself” highlight reel and all members except Lia featured on Mnet’s reality show “Stray Kids.” Ryujin also competed on JTBC’s “Mix Nine,” placing first among female contestants, and Yeji participated in SBS’s “The Fan.” These early experiences laid the groundwork for their collective entry into the music scene.
The group’s debut with “Dalla Dalla” achieved significant commercial success, peaking at number two on South Korea’s Circle Digital Chart and setting a new record for views by a K-pop debut music video within 24 hours. This achievement led to Itzy becoming the fastest girl group to secure a music-show win, and by the end of 2019, they were recognized with a “Rookie Grand Slam,” winning all five major Rookie of the Year awards. Their early EPs, “It’z Icy,” “It’z Me,” “Not Shy,” and “Guess Who,” consistently produced top-ten singles in South Korea. Their debut studio album, “Crazy in Love” (2021), marked their entry onto the US Billboard 200 at number 11, further cementing their international presence. In 2022, their fifth EP, “Checkmate,” became their first million-selling album and reached the Billboard 200 top ten, initiating their Checkmate World Tour across Asia, North America, and Europe. This period also saw them expand their strategic partnership with Republic Records, reinforcing their global reach.
Continuing their trajectory of success, Itzy released two more million-selling EPs, “Cheshire” (2022) and “Kill My Doubt” (2023), and made their official Japanese debut with singles and their first Japanese studio album, “Ringo” (2023), which charted well in Japan. In 2023, member Lia took a temporary hiatus due to anxiety, but returned to activities in 2024. The group released their eighth EP, “Born to Be” (2024), featuring individual member solo tracks, and embarked on the Born to Be World Tour, performing across 28 regions. Following this, their ninth EP, “Gold” (2024), marked their seventh appearance on the Billboard 200. In 2025, Itzy released their tenth EP, “Girls Will Be Girls,” and their second Japanese studio album, “Collector,” demonstrating sustained productivity and audience engagement. All members renewed their contracts with JYP Entertainment in September 2025, signifying their collective commitment to their ongoing career.
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