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J.I The Prince of NY is an American rapper, singer, and songwriter known for his melodic and punch-line laden style, combining hip-hop and R&B elements. Emerging from Brooklyn, he gained early recognition on a reality television competition and has since garnered significant streaming success and major label partnerships.
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Request A ShowJ.I. The Prince of NY partnered with Spotify for its RADAR program, which aims to promote world-class talent through global marketing and editorial teams. This partnership included placement in official playlists, a mini-documentary, third-party collaborations, a Spotify Singles recording, and comprehensive support for his EP releases.
J.I. The Prince of NY announced a collaboration with Empire Genetics, promoted via a TikTok video by iamj.i, encouraging his followers not to miss out on the partnership.
J.I. The Prince of NY signed a deal with Interscope Records, structured as a partnership with G*STARR ENT. This deal followed the success of his breakout single 'Need Me' which had over 3 million streams on Spotify at the time of the announcement.
Justin Irvin Rivera, known as J.I The Prince of NY, was born on September 23, 2001, in Brooklyn, New York City. Growing up in Crown Heights, he was exposed to diverse musical influences, including old-school hip hop and reggaeton, and began creating rudimentary beats at a young age. His academic interest in English, particularly writing short stories, later translated into writing raps. In middle school, he started freestyling with his brothers, drawing inspiration from New York City artists such as Biggie, Nas, DMX, Jay-Z, and Big Pun. This early exposure and practice laid the foundation for his music career.
J.I. gained initial public attention in 2016 by appearing on the second season of “The Rap Game,” a reality competition hosted by Jermaine Dupri on Lifetime. At fifteen, he secured his spot after Dupri discovered his freestyles on Instagram. During the competition, Rivera achieved first place in one challenge, earning a feature on the cover of Hip Hop Weekly magazine. Following his participation, he released his debut single, “No Static.” By the end of 2016, his YouTube channel had accumulated over 500,000 views, indicating a growing fan base. He released his first extended play, “Barely Famous,” in 2017.
After a period of inactivity, J.I. re-focused on his music career. In October 2019, he released the mixtape “Hood Life Krisis, Vol. 1,” which featured his breakthrough single “Need Me.” This track, which sampled Mýa’s “Best of Me, Part 2” featuring Jay-Z, achieved over 3 million streams on Spotify, leading to a record deal with Interscope Records via G*Starr Entertainment in November 2019. The song has since accumulated over 115 million views on YouTube and was certified gold by the RIAA on November 30, 2020. He followed up with “Hood Life Krisis, Vol. 2” in December 2019 and embarked on his first national headlining tour, notably selling out SOB’s venue in New York for three consecutive nights. In July 2020, Spotify announced a partnership with J.I. as part of its RADAR program, supporting his career with global marketing and editorial efforts, placement in official playlists, a mini-documentary, and support for his “Welcome to GStarr Vol. 1” EP, which garnered 1.3 million streams in its first 20 minutes.
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