Malaysia 
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5 days ago
Joe Flizzow is a pioneering Malaysian hip-hop artist and entrepreneur who has transitioned from a successful recording artist to a key figure in the Southeast Asian music industry as Managing Director of Def Jam Southeast Asia.
Collaboration with Joe Flizzow on the track 'Alright' and JDT’s official anthem 'Pioneers'.
Joe Flizzow was announced as Malaysia's first 'Friend of the Brand' for the luxury watch-maker, following Hublot's collaboration with Malaysia Tatler for the Generation T initiative.
Giuseppe Zanotti released an exclusive collaboration with Joe Flizzow and SonaOne.
Joe Flizzow founded this Malaysian hip-hop record label in 2005, which focuses predominantly on hip-hop/R&B music and has signed notable artists like Altimet and SonaOne.
Joe Flizzow joined Adidas Originals' 'The Original Campaign' in Malaysia as a partner to champion the brand.
Universal Music Group partnered with Malaysia's Johor Darul Ta'zim F.C., for which Joe Flizzow collaborated with Snoop Dogg to create the song 'Pioneers'.
Collaboration on the single 'Kena Check' with Bunga, a track featuring charismatic performances from the three Malaysian rappers.
Collaboration on the single 'Kena Check' with Hullera, a track featuring charismatic performances from the three Malaysian rappers.
Born Johan Ishak in Kuala Lumpur on October 16, 1979, Joe Flizzow emerged as a pivotal figure in Malaysian hip-hop. His career began in 1998 as one half of the duo Too Phat, alongside Malique. Too Phat achieved significant success, releasing their debut album “Whutthadilly?” in 1999, which earned them the Best New Local English Artist award at the 8th Anugerah Industri Muzik. Their second album, “Plan B” (2001), sold 45,000 copies on its release day, achieving platinum certification. The duo continued their success with “360°” (2003), selling 100,000 copies and earning another platinum certification. Too Phat was recognized for their international reach, particularly within the Asian region, before the duo dissolved in 2007, leading Flizzow to pursue a solo career.
Flizzow’s solo career commenced with the release of “President” in 2008 and “Havoc” in 2013, both critically acclaimed albums. In 2005, he established Kartel Records, his own record label, through which he released his music and supported emerging hip-hop artists. A notable achievement includes his hit track “Ciao,” featuring MK and Jay Park, which garnered over 10 million views on YouTube after its 2021 release and 1 million views in its first week. In 2023, he performed a sold-out solo concert titled “This Is Johan,” featuring 37 songs with an orchestra. That same year, he released the single “Berlian” and collaborated with Snoop Dogg on the track “Alright” and JDT’s official anthem “Pioneers.”
Beyond his artistry, Joe Flizzow has made significant entrepreneurial contributions. He co-produced and hosted “16 Baris,” a rap cypher show that showcases Southeast Asian hip-hop talent. His business ventures also extend to the F&B sector with Joe’s Kitchen and the popular barbershop chain Joe’s Barbershop. His influence in the music industry was further solidified when he became the Managing Director of Def Jam Southeast Asia. In 2018, Flizzow received the Best Southeast Asian Act award at the MTV Europe Music Awards, and in 2015, he won Best Hip-Hop Song for “Apa Khabar” at the 21st Anugerah Industri Muzik and Best Song at the 29th Anugerah Juara Lagu.
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