Jamaica 
Konshens and Era Istrefi collaborate on latest single “Oh God”
8 years ago
Konshens is a Jamaican dancehall singer and businessman known for his influential work in dancehall and reggae music, making him a significant figure for brand collaborations.
At the peak of his Dancehall career, Konshens inked a deal with Pepsi-Cola Jamaica to relaunch its Pepsi Bubbla campaign and product in 2014.
Konshens was announced as one of LIME's brand ambassadors. Former beauty queen, Sara Lawrence, was also announced as another of LIME's brand ambassadors.
Red Stripe honored Konshens at the Red Stripe x WYNCARIB present "DanceHall of Fame" event to celebrate the culmination of Caribbean Heritage Month.
In collaboration with Ir Sais, the Government of Bonaire and TCB welcomed international artists Konshens, Farina, Pao, and Mike Bahia to Bonaire as part of a partnership agreement.
Garfield Delano Spence, known professionally as Konshens, originated from Kingston, Jamaica. He began his musical journey as part of the duo SoJah with his brother Delus. His career gained significant momentum with early hits such as “Winner”, “Rasta Impostor”, and “This Means Money”. In 2005, his single “Pon Di Corner” achieved notable success in Japan, leading to a month-long tour of the country and a Japan-exclusive album release. This early international exposure established a foundation for his global presence.
Konshens released his album, ‘Real Talk’, through the Japanese label Koyashi in 2010. Concurrently, he established his own label, Subkonshus, in the same year, focusing on developing new artists, including his brother Delus. His second album, ‘Mental Maintenance’, was released in 2012. A significant milestone in his career occurred in 2013 when his song “Gun Shot a Fire” was featured in the official soundtrack for the video game Grand Theft Auto V. Domestically, Konshens has developed a substantial following in Kenya, Trinidad and Tobago, and Guyana, in addition to his presence in Europe.
In 2014, Konshens became an official brand ambassador for Pepsi. He released the single “Bruk Off Yuh Back” in April 2016, which later received a remix by Chris Brown in 2017. The music video for “Bruk Off Yuh Back” garnered over 160 million views on YouTube and was certified Silver in the UK by the British Phonographic Industry (BPI) in 2023. His collaborations extend to a wide range of global artists across various genres, including Matoma and Enrique Iglesias on “I Don’t Dance (Without You)” in 2018, and Chris Brown. These collaborations highlight his versatility and broad appeal within the music industry.
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