MEOVV

MEOVV has emerged as a prominent K-Pop girl group, marking their presence with compelling music releases and strategic global partnerships. After securing a strategic global partnership with Capitol Records, K-Pop girl group MEOVV officially debuted on September 6, 2024, with their digital single ‘Meow.’ The Black Label, who established and manages the quintet, first announced plans for a new girl group in March 2024. Official social media accounts were launched on August 16, 2024, with the five members revealed individually between August 21 and August 30, 2024. The partnership contract with Capitol Records, indicating an early global strategy, was signed on August 29, 2024.

They continued to earn critical recognition, receiving nominations at prestigious ceremonies including the D Awards, Hanteo Music Awards, Melon Music Awards, and Seoul Music Awards, further establishing their impact as an emerging force in the K-Pop landscape. Their growing influence was recognized with a Global Hot-Trend Award at The Fact Music Awards in 2025. From their formation by The Black Label in 2024, MEOVV has rapidly established themselves through compelling music releases, strategic global collaborations, and a swift accumulation of music broadcast wins and industry awards. Their proven commercial and critical success underscores their rapid ascent and burgeoning influence in the global music and beauty markets, positioning them as a highly marketable talent.