Korea 
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MEOVV has emerged as a prominent K-Pop girl group, marking their presence with compelling music releases and strategic global partnerships.
Capitol Records, in partnership with THEBLACKLABEL, announced the signing of the K-pop girl group MEOVV (pronounced “meow”). This partnership was revealed even before the group's official debut.
Miu Miu officially named Ella, a member of MEOVV, as its newest brand ambassador.
Prada announced Gawon, South Korean singer and member of MEOVV, as Prada's brand ambassador.
MEOVV was selected as a brand ambassador for the beauty brand L'Oréal Paris.
MEOVV was introduced as the brand ambassador for Kao Corporation's new hair care product 'MEMEME'. The group also released a Japanese single of the same name to promote the product.
MEOVV, pronounced “meow” and stylized in all caps, is a South Korean girl group established and managed by The Black Label. The group’s name is an acronym for “My Eyes Open VVide,” a concept chosen to provide visual uniqueness and represent each member according to member Ella Gross. The quintet officially debuted on September 6, 2024, with their digital single “Meow.” Prior to their debut, the members brought diverse experiences to the group. Ella Gross, for example, started modelling at age two and has been associated with various fashion campaigns. Gawon, a South Korean-American trainee, was previously with YG Entertainment and modeled for Adidas. Japanese member Anna Tanaka began her career as a child model and was an exclusive model for Seventeen Japan from 2019 to 2021. Sooin, also a trainee under The Black Label, previously attended the School of Performing Arts Seoul (SOPA). Narin, the fifth member, is believed to be the group’s rapper.
The Black Label announced plans to launch a new girl group in March 2024, with trademark applications for “Méovv” indicating their intent. Official social media accounts were launched on August 16, 2024, followed by individual member reveals. The Black Label announced a partnership contract with Capitol Records ahead of MEOVV’s debut, indicating an early global strategy. Their debut single “Meow” was released on September 6, 2024, followed by “Toxic” on November 18. In April 2025, MEOVV announced their first EP, “My Eyes Open VVide,” releasing “Hands Up” as a pre-release track, which earned them their first music broadcast trophy on M Countdown on May 8, 2025. The EP’s lead single, “Drop Top,” was released on May 12, 2025.
Demonstrating continued growth, MEOVV released their first Japanese single, “Me Me Me,” on July 29, 2025, which also served as a promotional track for the Japanese cosmetics brand Kao. In February 2025, the group was named a brand ambassador for L’Oréal Paris, further solidifying their visibility in the beauty industry. They continued to release new music, with the digital single “Burning Up” in October 2025. MEOVV has consistently participated in notable events such as the 2024 MAMA Awards, Superpop Korea in 2025, and KCON LA 2025, performing their tracks and demonstrating their live capabilities. The group has received nominations in various award ceremonies, including the D Awards, Hanteo Music Awards, MAMA Awards, Melon Music Awards, and Seoul Music Awards, recognizing their impact as an emerging artist in the K-Pop landscape.
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