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Puerto Rico Myke Towers is a Puerto Rican rapper and singer, recognized for his contributions to reggaeton, urban pop, and Latin trap music.
Rockstar Energy and Myke Towers are calling all aspiring Latin urban music artists to submit a short video performance of an original song to the official campaign, part of a larger partnership between Rockstar Energy and Towers that kicked off in 2023.
PUMA has signed music artist Myke Towers as its first official Motorsport Lifestyle Ambassador, who will combine the worlds of music and car culture.
Myke Towers' Young Kingz Foundation and David Villa's DV7 Academy officially kicked off their global partnership focusing on soccer and music.
Myke Towers has an endorsement partnership with Captain Morgan, which began in August 2023.
Myke Towers has an endorsement partnership with Ocean Spray, starting in March 2024.
Michael Anthony Torres Monge, known professionally as Myke Towers, was born on January 15, 1994, in Río Piedras, Puerto Rico. His early musical inspiration came from ’90s hip-hop, leading him to independently practice freestyle and record various demos. He initially posted his music on SoundCloud, where his tracks gained popularity in Puerto Rico. His early stage name was “Mike,” which he later stylized to “Myke,” combining the letters “Y” and “K” from his moniker “Young Kingz.”
Myke Towers officially began his career in 2016 with the release of his mixtape *El Final del Principio*, which reached number 12 on the Latin Rhythm Albums chart. This mixtape included singles such as “Dinero en mano,” “Déjate ver,” “No sabe nada,” and “Alternativas.” In 2019, he collaborated with Bad Bunny on “Estamos Arriba” and with Becky G on the song “Dollar.” His debut studio album, *Easy Money Baby*, released on January 23, 2020, topped the Top Latin Albums chart for 83 consecutive weeks and received a Latin Grammy nomination for Best Urban Music Album. He continued his prolific output with the EP *Para Mi Ex* in December 2020, followed by his second studio album, *Lyke Mike*, in April 2021, featuring artists like Jon Z and Ñengo Flow and paying homage to Michael Jordan with its 23 tracks. *Lyke Mike* also earned a Latin Grammy nomination for Best Urban Music Album.
Towers further expanded his discography with *La Vida Es Una*, released in March 2023, which also contained 23 songs and included collaborations with Arcángel, J Balvin, Ozuna, and Daddy Yankee. In July 2023, his song “Lala” achieved global success, topping charts in multiple countries and becoming his first song to reach number one on Billboard’s Global 200 US chart. That same month, he signed a managerial deal with Brandon Silverstein’s S10 Entertainment. His fourth album, *LVEU: Vive la Tuya… No la Mía*, was released in November 2023, and his fifth album, *La Pantera Negra*, in August 2024, featuring Peso Pluma and Jay Wheeler. Myke Towers was recognized as New Artist of the Year by the Billboard Latin Music Awards in 2021.
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