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United States Nas, born Nasir Jones, is an American rapper and entrepreneur renowned for his lyrical prowess and impactful contributions to East Coast hip-hop.
Hennessy V.S and Nas collaborated to honor 50 years of Hip Hop with a limited edition HenNASsy V.S cognac.
Hip-Hop icon Nas has partnered with Resorts World New York City on a $5 billion expansion plan for a casino in Queens. This partnership was confirmed with a unanimous approval from the Community Advisory Committee in September 2025.
Nas invested an undisclosed six-figure sum into Mass Appeal magazine and serves as the publication's associate publisher. Mass Appeal has also expanded into Pakistan, partnering with prominent artists Talha Anjum and Umair, as well as emerging stars JANI, Maanu, and Blal Bloch.
Nas celebrated the 30th Anniversary of his album "Illmatic" with a limited-edition collaboration in partnership with Umbro & Nicholas Daley.
Nas opened a sneaker store in Las Vegas as part of The LINQ retail development.
Nas invested in this technology startup company, a job search appmaker, with an undisclosed sum.
In 2014, Nas, as part of Queensbridge Venture Partners, invested in this viral video startup as part of a $2.8M funding round.
Nas partnered with the job placement startup Koru to fund a scholarship for 10 college graduates to go through Koru's training program, also joining as a guest coach.
Nas is a co-owner of this cloud-based service, an automated digital audio postproduction tool specializing in mastering.
Nas joined forces with this New York City soul food restaurant and plans to expand the brand nationally.
Nas owns his own clothing line named HSTRY.
Nas was paid $40 million after Amazon acquired this doorbell company, which he had invested in via his investment firm, Queensbridge Venture Partners.
Nas was paid $40 million after Amazon acquired this company, which he had invested in via his investment firm, Queensbridge Venture Partners.
Nas has heavily invested in this technology startup.
Nas has heavily invested in this technology startup.
Nas has heavily invested in this technology startup.
Nasir bin Olu Dara Jones was born on September 14, 1973, in Brooklyn, New York City. The son of jazz and blues musician Olu Dara, Nas and his family later relocated to the Queensbridge housing project in Long Island City, Queens. He developed an early interest in hip-hop, influenced by his neighbor Willie “Ill Will” Graham, and began writing his own rhymes, initially going by the moniker Kid Wave before adopting Nasty Nas. He left school after the eighth grade and pursued music, recording demos with producer Large Professor as early as 1989. His recording debut came in 1991 on Main Source’s song “Live at the Barbeque,” produced by Large Professor.
Nas signed with Columbia Records in 1992 and released his debut studio album, “Illmatic,” on April 19, 1994. This album, featuring production from notable figures like Large Professor, Pete Rock, Q-Tip, LES, and DJ Premier, quickly established him as a significant voice in hip-hop. It has since been inducted into the Library of Congress’s National Recording Registry and is widely regarded as one of the greatest hip-hop albums of all time. His second album, “It Was Written” (1996), debuted atop the Billboard 200, selling over a quarter-million units in its first week, and included the mainstream hit “If I Ruled the World (Imagine That)” featuring Lauryn Hill. This period also saw the formation of the supergroup The Firm with AZ, Foxy Brown, and Cormega. Over his career, Nas has released seventeen studio albums, with ten achieving gold, platinum, or multi-platinum certification in the U.S.
Beyond his musical achievements, Nas has diversified into various business ventures. He invested in and became an associate publisher of “Mass Appeal” magazine in 2013, co-founding its spin-off, Mass Appeal Records. His entrepreneurial efforts extend to a sneaker store, 12 AM RUN, in Las Vegas, a technology startup (Proven), and a cloud-based audio mastering service (LANDR). He also holds a co-ownership stake in New York City soul food restaurant Sweet Chick and has invested in major tech companies like Dropbox, Lyft, and Robinhood. In 2018, he reportedly received $40 million from Amazon’s acquisition of Ring Inc. and PillPack, both of which his investment firm, Queensbridge Venture Partners, had backed. In October 2025, Nas secured a bid for a casino project in Queens with Resorts World, further highlighting his broad business acumen.
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