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French Montana at Backyard Festival, AZHA Ain Sokhna this April.
5 months ago
Pitbull, known globally as Mr. Worldwide, has evolved from a Miami street rapper into a prominent music artist, actor, and entrepreneur, expanding his influence across entertainment and business sectors.
Interested in booking Pitbull?
Request A ShowA 10-year agreement rebrands FIU Stadium as Pitbull Stadium, marking the world's first athletics venue named after an artist. Pitbull is also creating an FIU anthem for all athletic events and his vodka company, Voli 305 Vodka, will be distributed at the stadium.
Pitbull served as a brand ambassador for Bud Light, promoting their line of beer through commercials featuring him dancing and gyrating on stage.
Pitbull participated in the "So Kodak" campaign alongside other artists like Drake, Rihanna, and Trey Songz to promote the Kodak brand.
Pitbull launched a partnership with Dr Pepper as part of their "Vida 23" campaign, for which he recorded a song featured on his album Armando.
Pitbull partnered with FranSmart to support Latino-owned franchises, with their first initiative being the growth of Cilantro Taco Grill. He is a creative and marketing partner in the Chicago-based fast-casual Mexican concept.
Pitbull announced he was ending his partnership with the NASCAR team Trackhouse Racing. He had previously been a co-owner of the team from 2021 until the announcement.
Pitbull became the official spokesperson for Voli Vodka and holds a majority equity stake. The brand was rebranded as Voli 305 Vodka, an ode to Pitbull's 'Mr. 305' nickname and Miami.
In 2012, Pitbull was involved in an advertising campaign where the Walmart store with the most Facebook "likes" would receive a visit and performance from him. Following a viral campaign, he visited the Walmart in Kodiak, Alaska.
Pitbull purchased an equity stake in Miami Subs Pizza and Grill.
In November 2013, Pitbull launched a fragrance line in collaboration with Jacavi Worldwide and Parlux Ltd.
In May 2015, Pitbull launched his own radio channel on Sirius XM Radio, called Pitbull's Globalization Radio, focusing on rhythmic, dance/EDM, and R&B/Hip-Hop music from global artists.
In 2019, Pitbull joined Boost Mobile for a series of advertisements to expand their reach to Spanish communities, including the "Dale Más" advertising campaign featuring his songs "Winning" and "Get Ready."
In 2020, LiveXLive launched a multi-year partnership with Pitbull, granting the platform exclusive rights to stream his concerts, behind-the-scenes content, and videos to their premium subscribers.
Armando Christian Pérez, known professionally as Pitbull, was born on January 15, 1981, in Miami, Florida, to Cuban expatriates. His early life involved moving between Miami and Roswell, Georgia, and attending South Miami Senior High School and Miami Coral Park High School. Influenced by Miami bass and artists like Celia Cruz and Willy Chirino, he developed a passion for hip-hop. He adopted the stage name Pitbull, signifying resilience and a fighting spirit. His career officially began in the early 2000s, gaining his first mainstream exposure on Lil Jon’s 2002 album, “Kings of Crunk,” and contributing “Oye” to the 2003 “2 Fast 2 Furious” soundtrack. In 2001, he signed with Luther Campbell’s Luke Records, later transitioning to Famous Artist Music & Management where his sound became more radio-friendly, leading to a collaboration with Lil Jon.
Pitbull released his debut album, “M.I.A.M.I.,” in 2004 under TVT Records, featuring the lead single “Culo,” which charted on the Billboard Hot 100. This period also saw him co-founding Bad Boy Latino with Sean ‘Diddy’ Combs in 2005, focusing on Latin hip hop and other tropical music genres. His subsequent albums, “El Mariel” (2006) and “The Boatlift” (2007), further established his presence in the music scene. A significant turning point came with his fourth album, “Rebelution” (2009), which featured the international hit single “I Know You Want Me (Calle Ocho),” reaching number two on the US Billboard Hot 100 and topping charts in multiple countries. His 2011 album, “Planet Pit,” delivered his first US number-one single, “Give Me Everything.” He continued to achieve global success with hits like “Timber” (2013), which topped charts in twenty nations, and performed “We Are One (Ole Ola)” with Jennifer Lopez and Claudia Leitte for the 2014 FIFA World Cup, solidifying his ‘Mr. Worldwide’ persona.
Beyond music, Pitbull has diversified his career with various business ventures and philanthropic efforts. He launched his own record label, Mr. 305 Inc., and became a spokesperson for Voli Vodka, where he later acquired majority equity. In 2012, he participated in an advertising campaign with Walmart, visiting Kodiak, Alaska, after a viral online campaign. He also launched a fragrance line and his own Sirius XM channel, Pitbull’s Globalization Radio, in 2015. His commitment to education is evident through the SLAM Foundation, which operates charter schools. He later became a co-owner of the NASCAR Cup Series team Trackhouse Racing in 2021 and an investor in the restaurant chain Cilantro Taco Grill in 2023. These endeavors highlight his versatile career progression from a musician to a successful entrepreneur and activist.
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