Prettymuch, an American-Canadian pop and R&B boy band, rose to prominence through social media and collaborations before disbanding in 2023. After quickly gaining significant social media attention in 2017 through dynamic dance videos and cover songs, PRETTYMUCH, assembled under the guidance of Syco Music founder Simon Cowell, went on to release their debut single, ‘Would You Mind,’ in July 2017. Penned by Savan Kotecha and Jacob Kasher, the track garnered immediate industry recognition, leading to high-profile performances at the 2017 Teen Choice Awards and an a cappella rendition during the 2017 MTV Video Music Awards red carpet pre-show. The Emil Nava-directed official music video debuted in September 2017, capturing a nostalgic boy band aesthetic.
This project showcased diverse global collaborations, featuring tracks with notable artists such as CNCO, Luísa Sonza, NCT Dream, and Iñigo Pascual, highlighting their versatility and cross-cultural appeal. After a period of development, the group marked a significant career transition by signing with Sire Records in December 2020. This new partnership led to the release of the ‘Smackables’ EP in January 2021, further diversifying their sound. PRETTYMUCH continued to deliver new music, culminating in the release of their debut studio album, ‘This Thing Called Love,’ in May 2023.
Throughout their career, PRETTYMUCH amassed a significant discography, including five EPs and one full-length studio album, consistently engaging a dedicated fanbase. A shift in the group’s lineup occurred in October 2022 with the departure of member Nick Mara. After years of touring, recording, and performing on major stages, PRETTYMUCH officially announced its disbandment in October 2023, leaving behind a legacy of pop and R&B hits and memorable performances.