Rauw Alejandro

Rauw Alejandro released his debut mixtape, ‘Punto de Equilibrio,’ in November 2016, swiftly establishing himself as a prominent figure in Latin music with his distinctive blend of reggaeton, R&B, and experimental sounds. His career gained significant momentum in January 2017 when he signed with Duars Entertainment. In 2018, Sony Music Latin selected him for ‘Los Próximos,’ a project designed to discover new musical talent, which significantly elevated his profile. This exposure led to collaborations with artists such as Kevin Roldán and Khea on ‘Pa’ Tu Casa,’ and Ozuna, Lunay, and Lyanno on ‘Luz Apagá.’ His first single as a lead artist, ‘Toda,’ featuring Alex Rose, was released in December 2017 and reached number 29 on the Billboard Hot Latin Songs charts in November 2018.

This project showcased a diverse range of collaborations with renowned artists including Laura Pausini, Romeo Santos, and Bad Bunny. The album’s release was supported by his critically acclaimed ‘Cosa Nuestra Tour,’ during which Rolling Stone lauded Alejandro as ‘the greatest showman in Latin music,’ drawing comparisons between his concerts and Broadway productions for their theatricality and spectacle. Alejandro’s prolific output continued into 2025 with the release of his latest album, ‘Cosa Nuestra: Capítulo 0,’ further solidifying his position as an innovative and influential force in the global music landscape.