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Puerto Rico Rauw Alejandro, a Puerto Rican singer and songwriter, has established himself as a prominent figure in Latin music through his distinctive blend of reggaeton, R&B, and experimental sounds.
Rauw Alejandro has been named the new brand ambassador for Prada Beauty. He is representing the launch of a new product.
Buchanan's Whisky and Rauw Alejandro partnered for the 'Buchanan's Asados Unidos Campaign' to promote summer events.
Rauw Alejandro partnered with TikTok to promote his latest album, which included a livestream concert and exclusive merchandise.
Honey & Co., in partnership with Rauw Alejandro, created a product combining natural honey and ginger distillate.
Crocs teamed up with Rauw Alejandro to create a collection of shoes inspired by his personal style.
Verizon, in partnership with Live Nation and Ticketmaster, offered presales for Rauw Alejandro's concerts and other artists.
Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, was born on January 10, 1993, in San Juan, Puerto Rico. He was raised in Canóvanas and Carolina. His upbringing exposed him to diverse musical influences, including Elvis Presley, Michael Jackson, and Rihanna, championed by his musician parents. Alejandro spent several years in Miami and New York City, where he drew inspiration from R&B and dancehall genres. For many years, Alejandro pursued a career in soccer, playing from the age of six until twenty. He had aspirations of playing in the Premier Development League, even moving to Orlando, Florida, for scouting opportunities. However, an injury led him to discontinue his soccer career, prompting a shift in his focus.
Following his departure from soccer, Alejandro transitioned into music, beginning to upload songs to SoundCloud in 2014. This marked the start of his musical journey. In November 2016, he released his debut mixtape, “Punto de Equilibrio.” His career gained further momentum in January 2017 when he signed with Duars Entertainment. In 2018, Sony Music Latin selected him for “Los Próximos,” a project designed to discover new musical talent, which significantly elevated his profile. This exposure led to collaborations with artists such as Kevin Roldán and Khea on “Pa’ Tu Casa,” and Ozuna, Lunay, and Lyanno on “Luz Apagá.” His first single as a lead artist, “Toda,” featuring Alex Rose, was released in December 2017 and reached number 29 on the Billboard Hot Latin Songs charts in November 2018. A remix of “Toda” released in May 2018, featuring Cazzu, Lenny Tavárez, and Lyanno, accumulated over 1 billion views on YouTube. In January 2019, he released “Que le dé” with Nicky Jam. His 2019 song “Fantasías” with Farruko, peaked at number 12 on the US Hot Latin Songs chart and later won the Latin Grammy Award for Best Urban Fusion/Performance in 2021. The remix video for “Fantasías” has over 425 million views on YouTube.
Alejandro’s debut album, “Afrodisíaco,” was released in 2020, featuring singles like “Enchule” and “Reloj” with Anuel AA. In May 2021, he released “Todo de Ti,” reaching number 2 on Spotify’s Top Songs Global chart. His sophomore album, “Vice Versa,” followed in June 2021. “Afrodisíaco” earned him a Grammy nomination for Best Música Urbana Album. In July 2021, he collaborated with Jennifer Lopez on “Cambia el Paso.” He also featured on Shakira’s “Te Felicito” in April 2022, a song that achieved significant international success, topping charts across Latin America and Spain, and reaching number 3 in Russia. The official music video for “Te Felicito” has over 606 million views on YouTube. On November 15, 2024, Rauw Alejandro released his album “Cosa Nuestra” through Sony Music Latin and Duars Entertainment. This album includes collaborations with Laura Pausini, Romeo Santos, and Bad Bunny. During his Cosa Nuestra Tour, Rolling Stone referred to Alejandro as “the greatest showman in Latin music,” likening his concerts to Broadway productions. His latest album, “Cosa Nuestra: Capítulo 0,” was released in 2025.
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