Alex Sbardella

Alex Sbardella is a renowned transport technology, consumer, and experience expert, currently serving as the Head of Product at Unicard, a leading transport management provider. In this role, he collaborates with local authorities and transport operators across the UK to innovate mobility solutions, focusing on smart ticketing and mobility-as-a-service. His approachable style and deep knowledge inspire audiences globally, making complex trends in transport and customer experience accessible to all.

Before joining Unicard, Alex held the position of Senior Vice President at GDR Creative Intelligence, where he provided consulting on innovation and digital transformation for major global brands. His strategic insights helped some of the world’s largest companies translate trends into actionable strategies, enhancing their customer experience and operational efficiency. His tenure at GDR solidified his reputation as a thought leader in the field.

Prior to GDR, Alex was the Consultancy Director at Red Ant, a prominent UK technology firm. There, he designed and implemented award-winning solutions that addressed the challenges faced by retailers, driving innovation from the boardroom to the stockroom. His early career included founding an app development agency during the iPhone’s inception, showcasing his forward-thinking approach to technology.

In addition to his professional roles, Alex is a guest lecturer at Birmingham City University and a contributor to various national and specialist publications. He founded the Connected Retail Index, a technology scorecard for over 200 businesses, and has led teams to win prestigious awards, including the IBM Watson Global Developer Challenge. His expertise positions him as a sought-after speaker on topics such as artificial intelligence, customer experience, and technology trends.