Alex Velez

Alex Velez began his entrepreneurial journey at the age of 14 in August 2016. Initially, he channeled his passion for football into creating a social media website. Through consistent publishing, this page gained significant traction, reaching millions of people weekly. Velez then committed himself to understanding the platform’s mechanics, strategically applying this knowledge to grow his initial account to over 100,000 followers. He subsequently replicated these methods to launch more than 100 additional theme pages, building an aggregate social media network exceeding 75,000,000 followers.

In 2017, Velez expanded his skill set beyond social media management to include graphic design and public speaking. By 2018, he had collaborated with over 250 notable individuals and delivered presentations at various institutions, including the University of North Carolina. Concurrently, Velez co-founded BTTR Ventures, also known as Back to the Roots, with Nikhil Arora. This venture focused on sustainable food production, specifically growing oyster mushrooms from recycled coffee grounds. This initiative earned recognition from publications like The New York Times, Wall Street Journal, Los Angeles Times, Newsweek, and the BBC. BTTR Ventures received a $50,000 award from The Hitachi Foundation in 2010. They also developed Gourmet Garden Grow-it-at-Home Mushroom Kits, retailed at $19.95, and produced nutrient-dense topsoil.

More recently, Velez has dedicated his efforts to UN3MPLOYABLE, a clothing line he co-founded with Dominic Morace. His professional philosophy emphasizes the importance of mindset, perception, and communication, with a primary objective to assist others in developing approaches to overcome challenges in business and life. Velez maintains an active presence on Instagram, where he engages with a following of over 20,000 individuals.