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United Kingdom Amy Willerton has transitioned from a successful model and beauty queen to a recognized television personality and advocate for charitable causes.
Amy Willerton was named the new face of Proactiv+, promoting the brand's 3-Step Clear Skin System, having used the products herself.
GLOSSYBOX included scientifically-formulated hair growth vitamins created by Amy Willerton, which she endorsed.
Platinum Spas conducted an exclusive interview with Amy Willerton, discussing her wellbeing routine and journey post 'I'm a Celeb'.
Amy Willerton collaborated with W7 cosmetics to promote their range of colour cosmetics.
Willerton was selected to represent the brand Sure in advertising campaigns.
Willerton was selected to represent the fashion brand Lipsy.
Willerton was selected to represent the brand Magnum.
Willerton appeared on catwalks for the fashion brand Karen Millen.
Willerton appeared on catwalks for the fashion brand Guess.
Willerton's modeling career included campaigns for acclaimed hat designer Philip Treacy.
Willerton's modeling career included campaigns for Shawish Diamonds.
Amy Willerton began her career in modeling at the age of 15 after being discovered while shopping in Bristol. Over the following years, she built a name for herself in the pageant circuit, winning titles such as Miss Bristol at 17, followed by Miss Bath in 2011, and Miss London in 2012. Her early success in pageants culminated in 2013 when she was crowned Miss Universe Great Britain. This achievement led to her representing Great Britain in Donald Trump’s Miss Universe pageant, where she made history by becoming the first British contestant to place in the top 10. Following this, Willerton gained further public recognition as a contestant on ITV1’s ‘I’m a Celebrity… Get Me Out of Here!’ in 2013, eventually placing fifth in the competition. This appearance significantly raised her profile, contributing to the show receiving its highest-ever ratings and winning the Best Entertainment Show at the National Television Awards.
Her television career expanded with appearances on various UK programs, including Good Morning Great Britain, Celebrity Mastermind, and The Chase. In 2016, Willerton moved to Los Angeles, California, to further her career, hosting for Fuse TV Network on ‘Skee TV’ and the Dance on Network show ‘Every Single Step.’ She also appeared as a contestant on Channel 4’s ‘The Jump’ in 2017, where she finished in third place. Beyond her entertainment career, Willerton actively engages in philanthropy, organizing charity events and participating in marathons. She ran the London Marathon in 2014 to support The Chickenshed Theatre School and has been featured on CNN International and BBC World News for her efforts. Her work in philanthropy also includes speaking at the Oxford Union debating society at the University of Oxford. In 2016, she undertook a transatlantic sailing journey as part of the Clipper Round the World Yacht Race.
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