Anthony Pettis | Booking Agent | Talent Roster | MN2S

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Anthony Pettis

Anthony Pettis has built a distinguished career as a professional mixed martial artist and boxer, achieving championships in prominent organizations and showcasing a distinct fighting style.

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Past Works

Reebok

Reebok partnered with UFC lightweight champion Anthony Pettis as part of their fitness brand strategy. This deal was announced in July 2014, and Pettis would be used to promote products like their new ZJet running shoe. He was also voted to be the first UFC champion to appear on the cover of a Wheaties box, which was released in early 2015 while he was a Reebok athlete.

BRAND PARTNERSHIPS

Showtime Group

Anthony Pettis founded his own premier management company, Showtime Group. The company manages an elite roster of fighters across the UK, Ireland, and other regions.

BRAND PARTNERSHIPS

NXT LVL Hydrogen Water

Anthony Pettis partnered with NXT LVL Hydrogen Water. This partnership aligns him with other prominent athletes who also promote the brand, such as boxing icon Manny Pacquiao.

BRAND PARTNERSHIPS

The CBDistillery

Anthony “Showtime” Pettis is an ambassador for The CBDistillery, a brand focusing on CBD products. He uses their products for recovery as a mixed martial artist.

BRAND PARTNERSHIPS
2007

Professional MMA debut

MILESTONE
2008

Gladiator Fighting Series Lightweight Championship

MILESTONE
2010

WEC Lightweight Championship

MILESTONE
2013

UFC Lightweight Championship

MILESTONE
2014

First and only successful UFC Lightweight Championship defense

MILESTONE
2023

Professional boxing debut

MILESTONE
2023

Karate Combat debut

MILESTONE

About

Anthony Pettis was born on January 27, 1987, in Milwaukee, Wisconsin. He began training in taekwondo and boxing at age five. After a period away from martial arts, he started MMA training in 2006 at Roufusport MMA Academy. Following an amateur record of 3-0, he made his professional debut in January 2007, winning via submission in 36 seconds. Pettis accumulated an 8-0 record before joining World Extreme Cagefighting (WEC), where he earned the Gladiator Fighting Series Lightweight Championship. He is known for his smooth and technical fighting style, incorporating athletic feats and a range of techniques, including Capoeira.

Pettis’ career highlights include becoming the final WEC Lightweight Champion in 2010 after a notable fight against Benson Henderson, a bout that featured the “Showtime Kick.” This achievement led to his transition to the Ultimate Fighting Championship (UFC) as part of the WEC merger. In the UFC, Pettis claimed the Lightweight Championship in 2013, defeating Benson Henderson again, this time by armbar submission. He successfully defended this title once against Gilbert Melendez in 2014. Throughout his time in the UFC, he earned multiple ‘Fight of the Night,’ ‘Knockout of the Night,’ and ‘Performance of the Night’ bonuses. In 2020, Pettis transitioned to the Professional Fighters League (PFL), competing as a lightweight in their 2021 and 2022 seasons.

Beyond MMA, Pettis has ventured into professional boxing, making his debut in 2023 with a victory over Roy Jones Jr. He has also engaged in business and media, co-owning Roufusport MMA Academy and Showtime Sports Bar in Milwaukee. His mainstream recognition includes being the first UFC champion featured on a General Mills Wheaties box and working with brands like Reebok. Pettis’ fighting journey has seen him compete across Welterweight, Lightweight, and Featherweight divisions, consistently demonstrating resilience and skill in combat sports.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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