Bobo Norco

Sean McBride, known professionally as Bobo Norco, was born on June 9, 1984, in Santa Rosa, California. He is an only child; his parents divorced when he was two years old. He attended Santa Rosa High School before graduating from Ridgway High (Continuation) School in Santa Rosa. In his early career, he joined the rap group Gutta Game, which served as an opening act for national artists like Trick Trick, Freeway, and Problem. Norco began his solo career as an independent artist, personally distributing his CDs to gain an audience for his music. His stage name, “Bobo Norco,” originated from his neighborhood nickname “Bobo” combined with his Northern California heritage.

In January 2013, Bobo Norco released the single “Roll Call (49ers Anthem),” a tribute to the San Francisco 49ers, which featured Really Real. This track garnered attention from various media outlets, including Rap Radar, The Press Democrat, KEGY, and AllHipHop. Following this, in the fall of 2013, he began work on his debut project, “Keep It XO,” released through his independent record label, N.L.N.F. Entertainment. The mixtape included the single “You,” which gained popularity among rap, pop, and EDM fans. On February 15, 2014, he released “The XO Album,” featuring his anthem “NLNF,” explaining his perspective on female relationships. “The XO Album” debuted on Pandora Radio, and its success led to a performance at SXSW where he opened for Twista.

His single “You,” featuring Missippi, received extensive airplay on Top 40 radio stations across America and Europe in June 2014, leading to a national tour that included radio station interviews. Media sources, including top40-charts.com, praised his work, stating, “His powerful lyrics and electrifying showmanship have positioned BoBo Norco as the hottest new artist out of California.” Another track from his initial project, “Music Blow My Brain,” with its psychedelic feel and electronic beat, became a hit on college FM radio. His media presence extended to print publications, with features in XXL’s 2014 Freshman Issue, The Source, Alternative Press, and the official Van’s Warped Tour guide. He also appeared on the covers of Stardom 101, Fresh, HYPE, and Coast2Coast Magazines. Beyond music, Norco launched a high-end urban clothing line called Kindom Couture, or KNDM, serving as its spokesperson and creative director.