Bobo Norco emerged on the hip-hop scene in 2012, quickly establishing himself as a versatile rapper who blends urban and pop styles with innovative flair. His unique sound, characterized by space-age effects and R&B influences, has played a pivotal role in shaping contemporary hip-hop. Beginning his career as an independent artist, he took the initiative to sell his CDs directly from his car, demonstrating his entrepreneurial spirit and dedication to reaching audiences.

In January 2013, Norco released “Roll Call,” a tribute to the San Francisco 49ers, which garnered significant media attention and showcased his lyrical prowess. This single was featured in prominent outlets such as Rap Radar and VladTV, marking a significant milestone in his career. Following this success, he launched his debut project, “Keep It XO,” under his label NLNF Entertainment, which included the hit single “You.” This track resonated with fans across rap, pop, and EDM genres, solidifying his presence in the music industry.

Norco’s subsequent release, “The XO Album,” featured the anthem “NLNF,” further amplifying his popularity. His performance at SXSW, opening for Twista, highlighted his growing reputation as a live performer. The success of “You” led to a national tour and extensive radio play, both in the U.S. and Europe, showcasing his ability to connect with diverse audiences.

His innovative approach to music has not only earned him radio acclaim but also significant print media coverage. Bobo Norco has been featured in major publications like XXL and The Source, and his electrifying performances have positioned him as one of California’s most exciting new artists. With a growing fanbase and a commitment to pushing musical boundaries, Bobo Norco continues to make waves in the hip-hop landscape.