Brad Sham

Brad Sham, widely recognized as the “Voice of the Dallas Cowboys,” has left an indelible mark on the world of sports broadcasting. Born with a natural talent for articulating the excitement of the game, Sham has been the play-by-play announcer on the Dallas Cowboys Radio Network since 1976, making him an integral part of the Cowboys’ legacy.

Joining the Cowboys as a color analyst alongside Verne Lundquist, Sham quickly became a household name for fans. His passion and deep understanding of the game propelled him to the position of Sports Director at 1080 AM KRLD, the former flagship station of the Cowboys Radio Network, from 1976 to 1981.

Sham’s broadcasting prowess extends beyond the Dallas Cowboys, as he has lent his distinctive voice to various platforms. He has provided NFL play-by-play commentary for Westwood One, Fox, TNT Sunday Night Football, and CBS. His versatility also encompasses international events, having covered the 1998 Winter Olympics in Nagano, Japan.

Beyond football, Sham has embraced the diversity of sports, offering his commentary for NFL Europe, Arena Football League’s Dallas Desperados, and Major League Soccer games featuring the Dallas Burn (now FC Dallas) and North American Soccer League games for the Dallas Tornado. Not confined to the realm of sports, Sham made a surprising foray into acting with his debut in the 2008 film, “W.”

With a career spanning several decades, Brad Sham’s voice has become synonymous with the Dallas Cowboys, solidifying his legacy as one of the most revered sportscasters in the industry.