Broad City Live, featuring Abbi Jacobson and Ilana Glazer, offers insight into the dynamic partnership that created a successful comedic series.
In 2018, Glazer and Jacobson signed a first-look deal with Viacom, establishing them as producing partners for Comedy Central and other Viacom entities.
Abbi Jacobson and Ilana Glazer partnered with MiraLAX for an advertising campaign. They joked about being called for a laxative product commercial instead of a more glamorous brand partnership.
Abbi Jacobson and Ilana Glazer, the creative force behind Broad City, established their presence as a comedic duo. Their collaboration began with the web series “Broad City,” which debuted in 2010. This series gained attention and was subsequently adapted into a television show for Comedy Central, premiering in 2014. The show ran for five seasons, concluding in 2019. Throughout its run, Jacobson and Glazer served as co-creators, writers, and stars, portraying fictionalized versions of themselves navigating life in New York City. The narratives of the show were often drawn from their real-life experiences and observations.
Their working relationship required specific boundaries to maintain both their professional collaboration and personal friendship, particularly during the demanding production schedule of “Broad City.” They intentionally allocated time for personal connection separate from their work responsibilities, recognizing the importance of their bond to the show’s authentic humor. This approach allowed them to channel their shared experiences into the comedy, ensuring that the content remained rooted in their dynamic. The decision to conclude the series after five seasons, when a seven-season contract was initially in place, was a mutual choice by Jacobson and Glazer, indicating a proactive approach to their creative careers and ensuring the show concluded on their terms.
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