Chris Soutsos is a Digital Communications and Social Media specialist known for developing data-driven marketing campaigns and creating engaging content across multiple platforms.
Chris Soutsos was a social media content creator for JHF (Jhofffilms), contributing to their YouTube channel's growth to over 167,000 subscribers and 17.6 million views. He engaged with their audience across multiple platforms and led cross-promotional initiatives with several music industry brands.
As the Social Media & Digital Marketing Specialist, Chris Soutsos manages and enhances the brand's social media presence, creates content, and executes digital marketing strategies, including managing e-commerce product listings and analyzing campaign performance.
Chris Soutsos designed and implemented social media strategies, built brand awareness, and managed social media marketing functions, including content creation and community management, for Draught Dodger for the marketing of beer festivals.
Chris Soutsos spearheaded cross-promotion projects with the band Slayer during his tenure at Jhofffilms.
Chris Soutsos spearheaded cross-promotion projects with the Heavy Montreal music festival during his tenure at Jhofffilms.
Chris Soutsos spearheaded cross-promotion projects with Napalm Records during his tenure at Jhofffilms.
Chris Soutsos spearheaded cross-promotion projects with Nuclear Blast Records during his tenure at Jhofffilms.
Chris Soutsos spearheaded cross-promotion projects with Metal Blade Records during his tenure at Jhofffilms.
Chris Soutsos has established himself as a dynamic Digital Communications and Social Media specialist. His career is characterized by an ability to develop data-driven marketing campaigns and achieve measurable success through creative strategy and solutions. Soutsos possesses hands-on expertise in conducting market research, leveraging social media insights, and aligning brand positioning with market needs to enhance digital presence. He has a proven track record of creating and implementing successful social media campaigns, managing all phases of digital marketing initiatives from concept through delivery and optimization. His adaptable skills encompass written communications, creative analysis, and problem-solving, honed in diverse professional environments.
From September 2015 to February 2021, Chris Soutsos served as a Social Media Content Creator for JHF (Jhofffilms) in Toronto, Ontario, Canada. In this role, he developed visually compelling content for the company’s social media platforms, focusing on YouTube, Instagram, and TikTok. He posted content across multiple accounts, utilizing unique captions and trending hashtags to attract engagement and discoverability. His efforts contributed to Jhofffilms being verified by Google as a content creator, achieving 17.6 million views and over 167,000 subscribers on YouTube. During this period, Soutsos spearheaded cross-promotion projects with various industry leaders, including Slayer, Heavy Montreal, Napalm Records, Nuclear Blast Records, and Metal Blade Records.
Since July 2020, Soutsos has been the Social Media & Digital Marketing Specialist for Thrashed (thrashed.ca) in Toronto, Ontario, Canada. He is responsible for enhancing the organization’s social media presence by creating and managing social media strategies, including organic and paid advertising, online community engagement, and brand awareness initiatives. His work involves creating visual content (videography, photography, graphic design, copywriting), performing digital communications strategy development, and managing various social networking sites. He also oversees product listings on the Thrashed website, monitors social media program impact using Google, LinkedIn, Facebook, Instagram, and Twitter data, and generates reports to maximize results. Additionally, he manages digital marketing initiatives, creates content for thematic campaigns, designs promotional materials, and ensures continuous improvement through data analysis.
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