Cynthia Marshall is a trailblazer in the sports industry, renowned for her groundbreaking role as the chief executive officer of the Dallas Mavericks. In February 2018, she made history as the first Black female CEO in the National Basketball Association, a significant achievement that underscores her commitment to diversity and inclusion in a traditionally male-dominated field. Under her leadership, the Mavericks have embraced a culture of accountability and respect, addressing past allegations of workplace misconduct and setting a new standard for organizational integrity.
Before joining the Mavericks, Marshall dedicated 36 years to AT&T, where she held various executive positions focused on enhancing workplace culture. Her efforts in promoting diversity, equity, and inclusion were pivotal in transforming the company’s environment, making it more welcoming for employees from all backgrounds. As the first African American head of the North Carolina Chamber of Commerce, she further demonstrated her leadership capabilities, advocating for business practices that support underrepresented communities.
Marshall’s educational background laid the foundation for her successful career. She earned a full scholarship to the University of California, Berkeley, where she became the first Black cheerleader, breaking barriers and paving the way for future generations. Her commitment to excellence and her ability to inspire others have been hallmarks of her professional journey.
In addition to her corporate achievements, Marshall founded the consulting firm Managing Resources, where she continues to influence workplace dynamics positively. Her book, “You’ve Been Chosen: Thriving Through the Unexpected,” reflects her resilience and dedication to helping others navigate challenges, making her a sought-after speaker and consultant in the business community.