As National Campaign Director for the successful Reagan-Bush 1984 campaign, Ed Rollins managed the presidential election to a decisive victory across 49 states, solidifying his reputation as a preeminent political strategist. His ascent within the Reagan administration began in 1981, with appointments as deputy assistant to the president for political affairs, followed by Assistant to the President for Political Affairs and Director of the Office of Political Affairs that same year. Following this landmark achievement, he rejoined the Reagan Administration as Assistant to the President for Political and Governmental Affairs in 1985. Rollins’ political career commenced in 1967 with an internship for California’s Democratic leader, Assembly Speaker Jesse Unruh, and work on Robert F.
Throughout the late 1990s and 2000s, Rollins remained a sought-after consultant, advising on campaigns for Joe Khoury (1998), then-Secretary of State Bill Jones (2002), Bill Simon’s fall gubernatorial campaign (2002), and K.T. McFarland’s New York State Senate bid (2006). He also worked for United States Representative Katherine Harris campaign in 2006. In 2008, he served as national campaign chairman for Mike Huckabee’s presidential campaign.
Rollins is also a New York Times best-selling author of ‘Bare Knuckles and Back Rooms: My Life in American Politics’, and has served as a respected political commentator for national networks including CNN, Fox News, and Fox Business. Rollins continued to influence national political discourse into the 2010s, planning Michele Bachmann’s 2011 campaign. In May 2016, he joined the pro-Donald Trump Great America PAC as chairman. More recently, Rollins launched Restore Our Freedom PAC with Harrison Rogers in November 2021, and helped establish Ready for Ron in May 2022, continuing his strategic involvement in major political initiatives.