Emma Hoareau is a London-based beauty media editor and skincare enthusiast, renowned for her insightful product recommendations and sustainable tips in an increasingly crowded industry. With a passion for skincare, she shares her favorite products, expert advice, and innovative rituals with her engaged audience, helping them navigate the world of beauty with confidence and care.
Emma’s journey in the beauty space began in 2009 when she started one of the first beauty blogs while studying the History of Art. This early venture allowed her to showcase her photography skills and cultivate a unique voice in the beauty community. Over the years, she transitioned into beauty journalism, contributing to various magazines where she shared skincare tips, personal travel stories, and her experiences with the latest beauty trends.
Born in Paris and having lived in Sydney during her twenties, Emma has a global perspective that informs her approach to beauty and lifestyle. After returning to London seven years ago, she has established herself as a leading content creator, consistently delivering beautifully curated beauty tips and insights. Her work reflects her dedication to quality and sustainability, encouraging her followers to make mindful choices in their skincare routines.
In addition to her beauty content, Emma shares home decor and renovation tips through her other account, *The Flat Upstairs*, showcasing her love for aesthetics beyond skincare. With a keen eye for beauty and a commitment to sustainability, Emma Hoareau continues to inspire her audience, making her a must-follow figure in the beauty industry.