Ankita Bansal is a dynamic fashion entrepreneur and co-founder of the innovative denim brand THERE!, which she established alongside her sister, Gayatri. Their journey began in 2018, driven by a shared passion for fashion and a keen eye for trends, despite lacking formal design training. Ankita’s background in business, combined with her experience in fashion marketing, has been instrumental in shaping the brand’s identity and vision. THERE! focuses on creating stylish, well-tailored denim pieces that resonate with modern consumers, emphasizing individuality and comfort.

Ankita gained widespread recognition as a breakout star on Netflix’s popular docuseries *Indian Matchmaking*. Her portrayal of a modern, career-oriented woman seeking an equal partner struck a chord with audiences globally. Following the show’s debut, THERE! experienced an unprecedented surge in demand, with online sales skyrocketing by 700%. This remarkable growth prompted Ankita and Gayatri to quickly adapt their business model to accommodate international shipping, showcasing their agility and commitment to customer satisfaction.

In addition to their commercial success, Ankita and Gayatri prioritize sustainability and ethical practices within their operations. They collaborate with local artisans and vendors, ensuring that their production processes support the community and contribute to the local economy. Their commitment to sustainability extends to their design philosophy, as they strive to minimize waste and promote responsible consumption.

Looking ahead, Ankita envisions expanding THERE! into new markets and product lines, including plus sizes and collaborations with other denim designers. Her entrepreneurial spirit and dedication to empowering women through fashion continue to inspire a growing international customer base, solidifying THERE! as a brand that champions both style and social responsibility.