Emma Jones has transitioned from regional radio to a prominent sports broadcaster and engaging brand ambassador. After establishing herself as a dynamic presenter at Viking FM in Hull for two years, Emma Jones transitioned into prominent sports broadcasting, joining LUTV as a presenter in 2017. Her engaging style and strong on-air presence quickly garnered a substantial following among fans, particularly as Leeds United advanced to the Premier League. This success built upon her foundational experience in radio production, where she managed traffic and travel segments for drive-time and breakfast shows, coordinating multiple daily reports for channels like Channel 5 in London and Key 103 in Manchester.
Jones’ expertise further extended to Rugby League in 2022, when she joined Premier Sports’ comprehensive coverage of the Rugby League Championship. Beyond traditional broadcasting roles, Jones has cultivated a substantial digital footprint, amassing over one million followers across TikTok, Instagram, and X with her engaging and light-hearted content. This strong online presence has solidified her position as a sought-after personality, connecting directly with a broad and diverse audience. In 2023, capitalizing on her digital reach and sports knowledge, Jones embraced a brand ambassador role with Planet Sport Bet.
In this capacity, she actively collaborates alongside acclaimed football personality Robbie Savage, creating compelling football-related content and insights that resonate with their growing audience. Emma Jones continues to be a dynamic and influential figure across sports broadcasting and digital media, leveraging her authentic voice and extensive experience to engage millions.