Emma Jones

Born on May 23, 1975, in Mold, Flintshire, Wales, Emma Jones pursued her academic interests in journalism. She attended Mold Alun School before furthering her education at Staffordshire University, where she completed an MA in Broadcast Journalism. Her early career development began with practical experiences, including placements at Channel 5 in London and Key 103 in Manchester. These initial roles provided foundational skills in media, although Jones soon realized her passion lay outside of hard news reporting due to its emotional demands. She subsequently moved into radio production, specifically managing traffic and travel segments for drive-time and breakfast shows, a role that required coordinating multiple daily reports.

Jones’ career progressed significantly after she joined Viking FM in Hull as a presenter. Her engaging style and strong on-air presence during her two years at the station captured the attention of Leeds United. This led to an invitation to audition for a presenting role on LUTV in 2017. Despite initially not being a dedicated football fan, Jones quickly developed a strong connection with the sport and its audience, particularly as Leeds United advanced to the Premier League. Her authentic approach garnered a substantial following among fans.

Building on her success, Jones expanded her media presence. In 2018, she began contributing to William Hill’s sports coverage and, in 2019, started freelancing for Mola TV, covering various sports and entertainment topics. She also moved into radio co-hosting the breakfast show for Signal 21 in 2021 and began presenting for BBC Radio in the same year, covering sports and news. Her versatility extended to Rugby League, joining Premier Sports’ coverage in 2022. Beyond broadcasting, Jones has established a significant social media presence, amassing over one million followers across TikTok, Instagram, and X for her light-hearted content. She has also taken on brand ambassador roles, notably with Planet Sport Bet, alongside Robbie Savage, to create football-related content and insights.