Evgenia Medvedeva is a decorated figure skater who has achieved both national and international success, making her a compelling figure for sports and lifestyle brand collaborations.
Evgenia Medvedeva has a contract with Nike and appeared in their 'Dream Crazier' campaign, stating, 'The most important thing for me is to do everything from the heart.'
Evgenia Medvedeva announced a partnership with the video game company miHoYo, specifically for their game 'Honkai Impact 3rd'.
Medvedeva is sponsored by John Wilson, her Gold Seal blade manufacturer. In 2018, John Wilson presented her with custom 24K rose gold engraved blades designed by Misha Ge.
Edea is Medvedeva's skating boot manufacturer and a sponsor.
In 2019, Medvedeva appeared in a TV advertisement for the Japanese game 'Magia Record: Puella Magi Madoka Magica Gaiden' alongside Russian teammate Alina Zagitova.
Medvedeva has cooperated with the Japanese brand Rivaland.
Medvedeva has cooperated with the Japanese brand Aniplex.
In February 2021, Medvedeva became one of Ozon's ambassadors.
In March 2021, Medvedeva became a Nestle brand ambassador.
In April 2022, she appeared on the cover of the April issue of the men's magazine Maxim Russia.
Evgenia Medvedeva was born in Moscow in 1999 and began skating at the age of three. She joined Eteri Tutberidze’s group at the Olympic Reserve Sports School no. 37 around 2007. Medvedeva made her senior national debut at the 2012 Russian Championships, placing eighth, and later participated in her first international junior competition in the 2013-2014 season. She quickly rose through the ranks, winning gold at the ISU Junior Grand Prix events in Riga and Gdańsk in 2013, and a bronze medal at the JGP Final in Fukuoka. Her junior career culminated in winning the 2015 World Junior Championships in Tallinn, where she set a new world record for the junior women’s short program with 68.48 points.
Medvedeva’s senior international career began in the 2015-2016 season, where she quickly established herself as a dominant force in figure skating. She secured gold at the 2015 Ondrej Nepela Trophy and the 2015 Skate America. In December 2015, she became the fifth-youngest Grand Prix Final champion. Her success continued as she won the 2016 Russian Championships, followed by her first senior-level ISU Championship title at the 2016 European Championships. In March 2016, Medvedeva won the gold medal at the World Championships in Boston, setting a new world record in the free skate with 150.10 points. She became the first woman to win both the Junior World title and senior World title consecutively.
The 2016-2017 season marked further achievements for Medvedeva, as she consistently broke world records. She won gold at the 2016 Skate Canada International and the 2016 Trophée de France, leading to her second consecutive Grand Prix Final title in Marseille, where she also set a world record for the women’s short program (79.21 points). She successfully defended her national title at the 2017 Russian Championships and her European title at the 2017 European Championships, setting a new free skate world record (150.79 points) and combined total score (229.71 points). At the 2017 World Championships in Helsinki, she broke her own records for free skate (154.40 points) and combined score (233.41 points). In April 2017, at the World Team Trophy in Tokyo, she achieved a new world record short program score (80.85 points) and free skate score (160.46 points), becoming the first woman to surpass the 80-point mark in short program and 160-point mark in free skating, achieving a combined total of 241.31 points. In 2018, Medvedeva secured two silver medals at the PyeongChang Olympic Winter Games in the singles and team events. She retired from competitive skating in 2021 due to chronic back injury. During her career, she set 13 world record scores under the ISU Judging System.
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