Fernando Machado

Fernando Machado, a trailblazing marketing executive, stands at the forefront of global brand strategy, celebrated for his innovative and socially impactful approach to marketing. Currently serving as the Global Chief Marketing Officer at Burger King, Machado has left an indelible mark on the industry with his creative vision and commitment to positive social messaging.

Before joining Burger King, Machado amassed extensive experience at Unilever, where he played a pivotal role in the success of some of the company’s most iconic brands. His journey culminated in the position of Global Brand Development Vice-President for Dove, where he spearheaded groundbreaking ad campaigns like Camera Shy and Real Beauty Sketches, earning widespread acclaim.

Since joining Burger King in 2014 as Senior VP of Global Brand Management, Machado has been a driving force behind the brand’s modernization and infusion of purpose. He has tackled contemporary social issues, including LGBT rights, net neutrality, and bullying, through campaigns like Proud Whopper, Whopper Neutrality, and Bullying Jr.

Machado’s contributions to the marketing world have not gone unnoticed, earning him numerous prestigious awards, including over 160 Cannes Lions, 16 D&AD Yellow Pencils, and 2 Grand Effies. Recognized as International Marketer of the Year by M&M Global, Machado has twice received the Grand Brand Genius award from Adweek and secured a spot in the top 10 people transforming advertising according to Business Insider. His insights have been sought by major publications like Forbes, Business Insider, and Variety, and he frequently captivates audiences worldwide with his inspiring talks. In the dynamic realm of marketing, Fernando Machado continues to be a driving force for creativity and positive change.