Fernando Machado

Fernando Machado became recognized as a globally influential marketer through his seven-year tenure at Restaurant Brands International (RBI), culminating as Global Chief Marketing Officer. After joining Burger King as Head of Brand Marketing in 2014, Machado was promoted to CMO of Burger King in 2017, before taking on the expansive Global CMO role for parent company RBI in January 2020. In this capacity, he directed the marketing efforts for a portfolio of iconic brands including Burger King, Popeyes, and Tim Hortons, overseeing global strategy and execution for the multi-billion dollar restaurant group. During his leadership at Burger King, Machado spearheaded a series of unconventional and impactful campaigns that significantly raised the brand’s profile and garnered widespread industry recognition.

His approach is defined by leveraging authentic creativity, a willingness to take calculated risks, and a commitment to infusing brands with purpose, modernizing design, and inspiring high-performing internal teams across global markets.