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United States Fernando Machado is a global marketing executive known for cultivating brands and driving business growth through purpose-driven and creative campaigns.
Fernando is an Operating Partner at Garnett Station Partners, a private equity firm. His role involves contributing to portfolio company strategies and growth.
Fernando serves as Global Chief Marketing Officer for NotCo, a food technology company specializing in plant-based alternatives. He leads global marketing efforts for the brand's innovative products.
Fernando is a board member at Braze, a customer engagement platform. He provides strategic guidance on marketing and customer relationship management.
As Global CMO, Fernando oversaw marketing for Burger King, Popeyes, and Tim Hortons, focusing on brand purpose, sustainability, and inclusion across these global fast-food brands.
As Global CMO at Burger King, Fernando focused on infusing the brand with purpose, modernizing design, and inspiring the team, leading numerous award-winning and culturally impactful campaigns.
Former Burger King CMO Fernando Machado transitioned to the video game company Activision Blizzard following his departure from RBI.
Fernando Machado served as the Global Chief Marketing Officer for Restaurant Brands International (RBI) for seven years before his departure in April 2021. In this role, he was responsible for overseeing the marketing efforts of Burger King, Popeyes, and Tim Hortons. Machado initially joined Burger King in 2014 as the Head of Brand Marketing and was promoted to CMO in 2017, before taking on the global CMO role for the parent company, RBI, in January 2020. During his tenure, he became recognized as a highly influential marketer globally.
Machado’s leadership at Burger King was marked by a series of unconventional and impactful campaigns designed to raise the brand’s profile. Notable initiatives included a 2020 campaign featuring moldy Whoppers to highlight the absence of preservatives, the “Whopper Detour” which used mobile geofencing to attract McDonald’s customers, and a “Traffic Jam Whopper” service that delivered burgers to drivers stuck in traffic. He also championed campaigns addressing social issues such as anti-bullying and net neutrality, and oversaw marketing strategies during the COVID-19 pandemic, emphasizing safety and offering free burgers for various engagements. His consistent focus was on infusing brands with purpose, modernizing design, and inspiring internal teams.
Following his time at RBI, Fernando Machado transitioned into the startup world, joining NotCo as a senior marketing advisor and later becoming Global Chief Marketing Officer. He also took on roles as an Operating Partner at Garnett Station Partners and a board member at Braze. Machado’s career demonstrates a track record of driving significant sales growth and earning numerous industry accolades, including Cannes Lions awards, by leveraging authentic creativity and a willingness to take calculated risks in marketing.
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