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United States Frank Luntz has transitioned from academic to a leading political and communications consultant, shaping public discourse for various political campaigns and corporate entities.
Luntz served as Ross Perot's pollster during the 1992 U.S. presidential general election.
Luntz was Pat Buchanan's pollster during the 1992 U.S. Republican presidential primary.
Luntz & Associates had the Reform Party of Canada as a client.
Luntz & Associates had the Democratic Party of Slovenia as a client.
Luntz & Associates had National Geographic as a client.
Luntz served as the political consultant to the Likud Party of Israel in 1988.
Luntz served as Newt Gingrich's pollster in the mid-1990s for the Contract with America, assisting with messaging.
Luntz served as pollster and strategist for Rudolph Giuliani's successful mayoral campaigns in New York City in 1993 and 1997.
Luntz provided public relations support for The Israel Project, including writing 'The Israel Project's 2009 Global Language Dictionary' to advise on language for a favorable impression of Israel.
Frank Luntz is noted as being one of the most honored communication professionals in America and a leader for Luntz Global, which consults Fortune 500 companies and political campaigns.
Luntz has frequently contributed to Fox News as a commentator and analyst, and for running focus groups during and after presidential debates.
Luntz has frequently contributed to CBS News as a commentator and analyst, and for running focus groups during and after presidential debates.
Luntz has contributed to CNN as a commentator and analyst since 2021.
Frank Luntz of Luntz Global Partners, along with Julie Hootkin of Global Strategy Group, were guest editors and shared their reading on Think with Google.
Luntz gained an important ally in the conservative 60 Plus Association after his polling revealed that 'death tax' sparked voter resentment, leading to its popularization for the GOP's Contract with America.
Luntz helped Newt Gingrich produce a GOPAC memo encouraging Republicans to use specific negative vocabulary to describe Democrats and their policies.
Luntz's confidential memo to President George W. Bush, 'The Environment: A Cleaner, Safer, Healthier America', was obtained by the Environmental Working Group.
Luntz conducted a focus group broadcast on Newsnight in 2005 for the Conservative leadership race and again in 2007 to gauge opinions on various political leaders.
Luntz led a focus group telecast with the Irish state broadcaster RTÉ before the 2007 general elections to gather public opinions.
Luntz conducted research for a collaborative effort between Sky News Australia and The Australian newspaper in the lead-up to the 2007 Australian federal election.
Frank Ian Luntz was born on February 23, 1962, in West Hartford, Connecticut. He earned a Bachelor of Arts degree in history and political science from the University of Pennsylvania. Funded by the Thouron Award, he then pursued and received a doctorate in politics from Trinity College, Oxford. His doctoral thesis, “Candidates, Consultants, and Campaigns: The Style and Substance of American Electioneering,” formed the basis for his first book, published in 1988. From 1989 to 1996, Luntz served as an adjunct professor at the University of Pennsylvania, and also taught at George Washington University and Harvard University, as well as New York University Abu Dhabi.
Throughout his career, Luntz has held significant roles in political consulting. He was the pollster for Pat Buchanan during the 1992 U.S. Republican presidential primary and for Ross Perot in the general election that same year. In the mid-1990s, he served as Newt Gingrich’s pollster for the “Contract with America,” contributing to messaging strategies. He also worked on Rudolph Giuliani’s successful mayoral campaigns in New York City in 1993 and 1997. Beyond U.S. politics, Luntz has engaged in international elections, notably serving as a political consultant to the Likud Party of Israel in 1988.
Luntz is recognized for developing talking points and messaging for Republican causes and providing public relations support for organizations like The Israel Project. His approach to communications often involves testing language with focus groups to understand emotional responses. He has authored several books, including the 2007 New York Times Best Seller, “Words That Work: It’s Not What You Say, It’s What People Hear.” He has been a frequent commentator and analyst on news shows for Fox News, CBS News, and CNN, conducting focus groups during presidential debates. He founded Frank I. Luntz & Associates, a survey research and consulting firm, and later Luntz Global and LuntzGlobal, providing communication strategies to Fortune 100 companies and political campaigns.
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