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Norway Gustav Iden is a decorated triathlete, having secured multiple World Championship titles across various distances.
World-renowned triathletes Kristian Blummenfelt and Gustav Iden have joined the Pelotan family as athlete investors.
100%, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. They are honored that Gustav chose to partner with 100% in providing premium eyewear to help him achieve his goals in 2022 and beyond.
When triathlete Gustav Iden signed with On, the team set out to make his dream shoe. Six weeks later, Gustav won a world title – and the shoe changed triathlon.
Gustav Iden, Kristian Blummenfelt, and their coach Olav Aleksander Bu have partnered with FORM to power their swim training and performance.
Maurten meets Gustav Iden | A conversation around fueling. At age 25 he has established himself as one of the best in the game. In two years Norway's Gustav Iden went from talented to the best in the World.
Kristian Blummenfelt and Gustav Iden talk with host Dr. David Lipman about life as pro triathletes.
Gustav Iden, born on May 1, 1996, in Bergen, Norway, has established himself as a prominent figure in the world of triathlon. His career began with national titles in both triathlon and duathlon in Norway from 2014, showcasing early talent and dedication to multisport racing. These initial successes laid the groundwork for his entry into international competition. In 2018, Iden was part of a historic Norwegian trio that swept the podium at the ITU World Triathlon Bermuda, where he earned a bronze medal, alongside Casper Stornes and Kristian Blummenfelt.
Iden’s career progression saw him achieve significant milestones on the global stage. He became a two-time IRONMAN 70.3 World Champion, first in 2019 and again in 2021. Further cementing his status as a top-tier athlete, Iden claimed the IRONMAN World Championship title in 2022, setting a new course record in Kona. His consistent performance led him to an 8th-place finish in the men’s triathlon at the 2020 Summer Olympics in Tokyo. His abilities across different race formats demonstrate a broad skill set and adaptability.
In the 2025 season, Iden continued to compete at a high level, securing a 4th-place finish at IRONMAN Frankfurt and a podium position at IRONMAN 70.3 Oceanside. His approach to training, often referred to as the ‘Norwegian method’ alongside fellow triathlete Kristian Blummenfelt and coach Olav Aleksander Bu, has been a subject of discussion within the sport. This focus on structured training and a professional outlook has translated into repeated successes, making him a sought-after partner for various sports brands.
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